Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000086 | DoorDash | $22.51 | $6.75 | $15.76 | 2026-03-11 13:35:56 |
| TXN-01002261 | Square | $28.18 | $0.82 | $27.36 | 2026-03-11 13:34:54 |
| TXN-01001305 | GrubHub | $33.93 | $10.18 | $23.75 | 2026-03-11 13:30:01 |
| TXN-01001720 | Toast | $35.12 | $0.91 | $34.21 | 2026-03-11 13:20:54 |
| TXN-01001233 | UberEats | $23.20 | $6.96 | $16.24 | 2026-03-11 13:15:00 |
| TXN-01000837 | UberEats | $20.14 | $6.04 | $14.10 | 2026-03-11 13:12:26 |
| TXN-01001822 | Toast | $17.40 | $0.45 | $16.95 | 2026-03-11 13:08:31 |
| TXN-01000320 | DoorDash | $35.50 | $10.65 | $24.85 | 2026-03-11 13:07:18 |
| TXN-01001570 | Toast | $19.52 | $0.51 | $19.01 | 2026-03-11 13:06:15 |
| TXN-01001679 | Toast | $31.87 | $0.83 | $31.04 | 2026-03-11 12:54:44 |
| TXN-01001354 | GrubHub | $34.67 | $10.40 | $24.27 | 2026-03-11 12:37:57 |
| TXN-01001712 | Toast | $24.91 | $0.65 | $24.26 | 2026-03-11 12:31:14 |
| TXN-01001420 | GrubHub | $30.48 | $9.14 | $21.34 | 2026-03-11 12:22:35 |
| TXN-01002383 | Clover | $15.24 | $0.37 | $14.87 | 2026-03-11 12:17:22 |
| TXN-01002517 | Clover | $17.71 | $0.43 | $17.28 | 2026-03-11 12:10:36 |
| TXN-01001218 | UberEats | $20.88 | $6.26 | $14.62 | 2026-03-11 12:08:45 |
| TXN-01000666 | DoorDash | $19.54 | $5.86 | $13.68 | 2026-03-11 12:07:11 |
| TXN-01000042 | DoorDash | $29.40 | $8.82 | $20.58 | 2026-03-11 12:04:21 |
| TXN-01002475 | Clover | $14.32 | $0.34 | $13.98 | 2026-03-11 11:56:41 |
| TXN-01001035 | UberEats | $29.31 | $8.79 | $20.52 | 2026-03-11 11:49:34 |
| TXN-01000689 | DoorDash | $33.56 | $10.07 | $23.49 | 2026-03-11 11:48:50 |
| TXN-01002043 | Square | $28.11 | $0.82 | $27.29 | 2026-03-11 11:38:45 |
| TXN-01001238 | UberEats | $29.88 | $8.96 | $20.92 | 2026-03-11 11:14:20 |
| TXN-01001266 | GrubHub | $27.08 | $8.12 | $18.96 | 2026-03-11 11:11:35 |
| TXN-01001193 | UberEats | $20.39 | $6.12 | $14.27 | 2026-03-11 10:59:56 |