Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000776 | UberEats | $22.91 | $6.87 | $16.04 | 2026-03-11 10:51:43 |
| TXN-01002215 | Square | $25.80 | $0.75 | $25.05 | 2026-03-11 10:44:26 |
| TXN-01000410 | DoorDash | $23.65 | $7.09 | $16.56 | 2026-03-11 10:42:18 |
| TXN-01002487 | Clover | $17.91 | $0.43 | $17.48 | 2026-03-11 10:38:00 |
| TXN-01000527 | DoorDash | $39.67 | $11.90 | $27.77 | 2026-03-11 10:35:57 |
| TXN-01000833 | UberEats | $24.29 | $7.29 | $17.00 | 2026-03-11 10:10:56 |
| TXN-01000054 | DoorDash | $38.10 | $11.43 | $26.67 | 2026-03-11 09:34:53 |
| TXN-01001277 | GrubHub | $30.79 | $9.24 | $21.55 | 2026-03-11 09:22:09 |
| TXN-01001869 | Toast | $14.14 | $0.37 | $13.77 | 2026-03-11 08:41:30 |
| TXN-01001804 | Toast | $36.73 | $0.95 | $35.78 | 2026-03-11 08:33:27 |
| TXN-01000324 | DoorDash | $23.54 | $7.06 | $16.48 | 2026-03-11 07:47:27 |
| TXN-01000893 | UberEats | $26.31 | $7.89 | $18.42 | 2026-03-11 07:42:53 |
| TXN-01002413 | Clover | $19.04 | $0.46 | $18.58 | 2026-03-11 07:22:40 |
| TXN-01002034 | Square | $27.89 | $0.81 | $27.08 | 2026-03-10 22:58:02 |
| TXN-01001428 | GrubHub | $36.90 | $11.07 | $25.83 | 2026-03-10 22:48:48 |
| TXN-01001801 | Toast | $19.49 | $0.51 | $18.98 | 2026-03-10 22:12:16 |
| TXN-01000582 | DoorDash | $37.66 | $11.30 | $26.36 | 2026-03-10 21:42:03 |
| TXN-01001488 | GrubHub | $24.91 | $7.47 | $17.44 | 2026-03-10 21:38:59 |
| TXN-01002335 | Clover | $29.26 | $0.70 | $28.56 | 2026-03-10 21:26:49 |
| TXN-01000756 | UberEats | $40.62 | $12.19 | $28.43 | 2026-03-10 20:55:18 |
| TXN-01000055 | DoorDash | $16.48 | $4.94 | $11.54 | 2026-03-10 20:54:15 |
| TXN-01000530 | DoorDash | $31.09 | $9.33 | $21.76 | 2026-03-10 20:28:51 |
| TXN-01001958 | Toast | $27.14 | $0.71 | $26.43 | 2026-03-10 20:26:30 |
| TXN-01002380 | Clover | $28.80 | $0.69 | $28.11 | 2026-03-10 20:24:26 |
| TXN-01000012 | DoorDash | $23.54 | $7.06 | $16.48 | 2026-03-10 19:55:06 |