Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000425 | DoorDash | $34.43 | $10.33 | $24.10 | 2026-03-10 19:54:20 |
| TXN-01001528 | Toast | $37.06 | $0.96 | $36.10 | 2026-03-10 19:48:49 |
| TXN-01000825 | UberEats | $32.45 | $9.74 | $22.71 | 2026-03-10 19:42:40 |
| TXN-01001741 | Toast | $37.38 | $0.97 | $36.41 | 2026-03-10 19:34:13 |
| TXN-01000377 | DoorDash | $19.30 | $5.79 | $13.51 | 2026-03-10 19:17:28 |
| TXN-01001543 | Toast | $34.05 | $0.89 | $33.16 | 2026-03-10 19:06:07 |
| TXN-01000945 | UberEats | $19.93 | $5.98 | $13.95 | 2026-03-10 19:04:46 |
| TXN-01002190 | Square | $24.26 | $0.70 | $23.56 | 2026-03-10 18:58:19 |
| TXN-01000024 | DoorDash | $29.19 | $8.76 | $20.43 | 2026-03-10 18:55:07 |
| TXN-01000539 | DoorDash | $25.80 | $7.74 | $18.06 | 2026-03-10 18:42:55 |
| TXN-01000278 | DoorDash | $37.28 | $11.18 | $26.10 | 2026-03-10 18:41:40 |
| TXN-01001553 | Toast | $18.31 | $0.48 | $17.83 | 2026-03-10 18:37:56 |
| TXN-01001716 | Toast | $16.31 | $0.42 | $15.89 | 2026-03-10 18:33:49 |
| TXN-01001462 | GrubHub | $19.55 | $5.87 | $13.68 | 2026-03-10 18:09:46 |
| TXN-01000694 | DoorDash | $25.74 | $7.72 | $18.02 | 2026-03-10 17:56:49 |
| TXN-01000198 | DoorDash | $28.79 | $8.64 | $20.15 | 2026-03-10 17:56:27 |
| TXN-01001330 | GrubHub | $20.16 | $6.05 | $14.11 | 2026-03-10 17:46:07 |
| TXN-01000419 | DoorDash | $27.51 | $8.25 | $19.26 | 2026-03-10 17:33:23 |
| TXN-01000768 | UberEats | $41.15 | $12.34 | $28.81 | 2026-03-10 17:32:08 |
| TXN-01002314 | Square | $26.86 | $0.78 | $26.08 | 2026-03-10 17:17:40 |
| TXN-01000015 | DoorDash | $33.67 | $10.10 | $23.57 | 2026-03-10 17:10:34 |
| TXN-01002336 | Clover | $21.51 | $0.52 | $20.99 | 2026-03-10 17:04:46 |
| TXN-01002357 | Clover | $25.81 | $0.62 | $25.19 | 2026-03-10 16:57:09 |
| TXN-01001245 | UberEats | $30.35 | $9.11 | $21.24 | 2026-03-10 16:28:18 |
| TXN-01000392 | DoorDash | $33.17 | $9.95 | $23.22 | 2026-03-10 16:23:04 |