Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001524 | Toast | $33.49 | $0.87 | $32.62 | 2026-03-10 16:00:24 |
| TXN-01000727 | UberEats | $32.50 | $9.75 | $22.75 | 2026-03-10 16:00:23 |
| TXN-01000916 | UberEats | $20.74 | $6.22 | $14.52 | 2026-03-10 15:40:11 |
| TXN-01000596 | DoorDash | $34.16 | $10.25 | $23.91 | 2026-03-10 15:27:41 |
| TXN-01000204 | DoorDash | $37.03 | $11.11 | $25.92 | 2026-03-10 15:26:21 |
| TXN-01001109 | UberEats | $35.44 | $10.63 | $24.81 | 2026-03-10 15:08:57 |
| TXN-01000334 | DoorDash | $36.12 | $10.84 | $25.28 | 2026-03-10 15:07:33 |
| TXN-01000843 | UberEats | $32.50 | $9.75 | $22.75 | 2026-03-10 15:07:19 |
| TXN-01000115 | DoorDash | $37.94 | $11.38 | $26.56 | 2026-03-10 14:56:40 |
| TXN-01001077 | UberEats | $28.98 | $8.69 | $20.29 | 2026-03-10 14:32:00 |
| TXN-01001293 | GrubHub | $26.36 | $7.91 | $18.45 | 2026-03-10 14:27:49 |
| TXN-01001798 | Toast | $20.76 | $0.54 | $20.22 | 2026-03-10 14:11:25 |
| TXN-01000707 | UberEats | $25.36 | $7.61 | $17.75 | 2026-03-10 13:57:41 |
| TXN-01000652 | DoorDash | $27.73 | $8.32 | $19.41 | 2026-03-10 13:51:45 |
| TXN-01001149 | UberEats | $19.09 | $5.73 | $13.36 | 2026-03-10 13:50:14 |
| TXN-01000827 | UberEats | $22.51 | $6.75 | $15.76 | 2026-03-10 13:50:06 |
| TXN-01002193 | Square | $28.54 | $0.83 | $27.71 | 2026-03-10 13:45:30 |
| TXN-01001594 | Toast | $34.65 | $0.90 | $33.75 | 2026-03-10 13:44:21 |
| TXN-01000814 | UberEats | $25.48 | $7.64 | $17.84 | 2026-03-10 13:42:25 |
| TXN-01001821 | Toast | $25.23 | $0.66 | $24.57 | 2026-03-10 13:33:27 |
| TXN-01000876 | UberEats | $36.44 | $10.93 | $25.51 | 2026-03-10 13:32:25 |
| TXN-01000737 | UberEats | $33.60 | $10.08 | $23.52 | 2026-03-10 13:27:46 |
| TXN-01000007 | DoorDash | $24.75 | $7.42 | $17.33 | 2026-03-10 13:22:54 |
| TXN-01000623 | DoorDash | $28.54 | $8.56 | $19.98 | 2026-03-10 13:15:46 |
| TXN-01001610 | Toast | $24.99 | $0.65 | $24.34 | 2026-03-10 13:11:18 |