Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000617 | DoorDash | $18.75 | $5.62 | $13.13 | 2026-03-10 13:05:38 |
| TXN-01002319 | Clover | $27.16 | $0.65 | $26.51 | 2026-03-10 13:05:23 |
| TXN-01002090 | Square | $20.37 | $0.59 | $19.78 | 2026-03-10 13:05:18 |
| TXN-01002518 | Clover | $23.58 | $0.57 | $23.01 | 2026-03-10 12:55:29 |
| TXN-01000841 | UberEats | $16.20 | $4.86 | $11.34 | 2026-03-10 12:42:40 |
| TXN-01001886 | Toast | $21.58 | $0.56 | $21.02 | 2026-03-10 12:41:26 |
| TXN-01001836 | Toast | $23.99 | $0.62 | $23.37 | 2026-03-10 12:31:43 |
| TXN-01000166 | DoorDash | $40.47 | $12.14 | $28.33 | 2026-03-10 12:26:31 |
| TXN-01001130 | UberEats | $27.29 | $8.19 | $19.10 | 2026-03-10 12:23:05 |
| TXN-01000908 | UberEats | $24.73 | $7.42 | $17.31 | 2026-03-10 12:14:47 |
| TXN-01001060 | UberEats | $23.57 | $7.07 | $16.50 | 2026-03-10 12:12:46 |
| TXN-01000338 | DoorDash | $35.61 | $10.68 | $24.93 | 2026-03-10 11:49:40 |
| TXN-01002404 | Clover | $26.32 | $0.63 | $25.69 | 2026-03-10 11:48:32 |
| TXN-01001471 | GrubHub | $40.82 | $12.25 | $28.57 | 2026-03-10 11:46:33 |
| TXN-01001195 | UberEats | $35.76 | $10.73 | $25.03 | 2026-03-10 11:39:09 |
| TXN-01001342 | GrubHub | $35.57 | $10.67 | $24.90 | 2026-03-10 11:28:55 |
| TXN-01002428 | Clover | $28.59 | $0.69 | $27.90 | 2026-03-10 11:27:15 |
| TXN-01002078 | Square | $29.92 | $0.87 | $29.05 | 2026-03-10 11:24:48 |
| TXN-01001611 | Toast | $37.00 | $0.96 | $36.04 | 2026-03-10 11:17:07 |
| TXN-01002337 | Clover | $19.76 | $0.47 | $19.29 | 2026-03-10 11:03:05 |
| TXN-01002171 | Square | $19.85 | $0.58 | $19.27 | 2026-03-10 10:23:31 |
| TXN-01001187 | UberEats | $37.92 | $11.38 | $26.54 | 2026-03-10 10:21:14 |
| TXN-01000301 | DoorDash | $39.82 | $11.95 | $27.87 | 2026-03-10 10:05:05 |
| TXN-01000766 | UberEats | $34.39 | $10.32 | $24.07 | 2026-03-10 09:14:57 |
| TXN-01000011 | DoorDash | $21.04 | $6.31 | $14.73 | 2026-03-10 09:14:49 |