Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000385 | DoorDash | $16.23 | $4.87 | $11.36 | 2026-03-10 08:13:53 |
| TXN-01000690 | DoorDash | $26.68 | $8.00 | $18.68 | 2026-03-09 23:55:41 |
| TXN-01000505 | DoorDash | $40.10 | $12.03 | $28.07 | 2026-03-09 23:25:50 |
| TXN-01000956 | UberEats | $33.99 | $10.20 | $23.79 | 2026-03-09 22:54:10 |
| TXN-01002353 | Clover | $33.82 | $0.81 | $33.01 | 2026-03-09 21:57:39 |
| TXN-01001506 | GrubHub | $32.02 | $9.61 | $22.41 | 2026-03-09 21:42:57 |
| TXN-01000535 | DoorDash | $30.01 | $9.00 | $21.01 | 2026-03-09 21:04:59 |
| TXN-01001108 | UberEats | $31.90 | $9.57 | $22.33 | 2026-03-09 20:34:32 |
| TXN-01000982 | UberEats | $34.14 | $10.24 | $23.90 | 2026-03-09 20:31:08 |
| TXN-01000085 | DoorDash | $41.09 | $12.33 | $28.76 | 2026-03-09 20:13:43 |
| TXN-01001231 | UberEats | $25.36 | $7.61 | $17.75 | 2026-03-09 20:13:07 |
| TXN-01001097 | UberEats | $32.28 | $9.68 | $22.60 | 2026-03-09 20:09:03 |
| TXN-01000671 | DoorDash | $27.69 | $8.31 | $19.38 | 2026-03-09 20:00:31 |
| TXN-01000850 | UberEats | $21.95 | $6.58 | $15.37 | 2026-03-09 19:52:33 |
| TXN-01002150 | Square | $28.36 | $0.82 | $27.54 | 2026-03-09 19:49:12 |
| TXN-01001683 | Toast | $18.71 | $0.49 | $18.22 | 2026-03-09 19:32:37 |
| TXN-01001135 | UberEats | $23.45 | $7.03 | $16.42 | 2026-03-09 19:32:33 |
| TXN-01000802 | UberEats | $39.67 | $11.90 | $27.77 | 2026-03-09 19:14:36 |
| TXN-01000092 | DoorDash | $25.93 | $7.78 | $18.15 | 2026-03-09 19:14:12 |
| TXN-01002219 | Square | $18.46 | $0.54 | $17.92 | 2026-03-09 18:51:48 |
| TXN-01000679 | DoorDash | $37.24 | $11.17 | $26.07 | 2026-03-09 18:28:34 |
| TXN-01002385 | Clover | $14.98 | $0.36 | $14.62 | 2026-03-09 18:20:13 |
| TXN-01001564 | Toast | $36.14 | $0.94 | $35.20 | 2026-03-09 18:18:13 |
| TXN-01000145 | DoorDash | $40.70 | $12.21 | $28.49 | 2026-03-09 18:15:12 |
| TXN-01000061 | DoorDash | $35.01 | $10.50 | $24.51 | 2026-03-09 18:03:03 |