Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001320 | GrubHub | $23.19 | $6.96 | $16.23 | 2026-03-09 17:56:24 |
| TXN-01000375 | DoorDash | $38.54 | $11.56 | $26.98 | 2026-03-09 17:55:23 |
| TXN-01001480 | GrubHub | $30.59 | $9.18 | $21.41 | 2026-03-09 17:37:10 |
| TXN-01000560 | DoorDash | $28.00 | $8.40 | $19.60 | 2026-03-09 17:26:35 |
| TXN-01001978 | Square | $30.29 | $0.88 | $29.41 | 2026-03-09 17:20:11 |
| TXN-01002412 | Clover | $34.96 | $0.84 | $34.12 | 2026-03-09 17:15:52 |
| TXN-01001791 | Toast | $14.66 | $0.38 | $14.28 | 2026-03-09 17:11:40 |
| TXN-01002181 | Square | $36.89 | $1.07 | $35.82 | 2026-03-09 17:09:13 |
| TXN-01000974 | UberEats | $26.47 | $7.94 | $18.53 | 2026-03-09 17:00:52 |
| TXN-01002416 | Clover | $21.08 | $0.51 | $20.57 | 2026-03-09 17:00:52 |
| TXN-01000177 | DoorDash | $23.15 | $6.94 | $16.21 | 2026-03-09 16:44:08 |
| TXN-01000989 | UberEats | $29.73 | $8.92 | $20.81 | 2026-03-09 16:27:53 |
| TXN-01001885 | Toast | $19.57 | $0.51 | $19.06 | 2026-03-09 16:27:36 |
| TXN-01001929 | Toast | $21.24 | $0.55 | $20.69 | 2026-03-09 16:24:46 |
| TXN-01000970 | UberEats | $41.03 | $12.31 | $28.72 | 2026-03-09 15:35:41 |
| TXN-01001854 | Toast | $24.22 | $0.63 | $23.59 | 2026-03-09 15:29:43 |
| TXN-01000750 | UberEats | $16.42 | $4.93 | $11.49 | 2026-03-09 15:24:58 |
| TXN-01001177 | UberEats | $38.16 | $11.45 | $26.71 | 2026-03-09 14:44:10 |
| TXN-01000534 | DoorDash | $30.96 | $9.29 | $21.67 | 2026-03-09 14:44:04 |
| TXN-01000327 | DoorDash | $38.25 | $11.47 | $26.78 | 2026-03-09 14:29:58 |
| TXN-01000207 | DoorDash | $35.64 | $10.69 | $24.95 | 2026-03-09 14:20:16 |
| TXN-01001536 | Toast | $32.91 | $0.86 | $32.05 | 2026-03-09 14:13:51 |
| TXN-01002137 | Square | $18.98 | $0.55 | $18.43 | 2026-03-09 14:04:40 |
| TXN-01000828 | UberEats | $34.61 | $10.38 | $24.23 | 2026-03-09 13:46:26 |
| TXN-01002354 | Clover | $34.36 | $0.82 | $33.54 | 2026-03-09 13:39:29 |