Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001742 | Toast | $20.90 | $0.54 | $20.36 | 2026-03-09 13:36:25 |
| TXN-01001726 | Toast | $17.75 | $0.46 | $17.29 | 2026-03-09 13:31:37 |
| TXN-01000270 | DoorDash | $17.27 | $5.18 | $12.09 | 2026-03-09 13:31:07 |
| TXN-01001815 | Toast | $27.37 | $0.71 | $26.66 | 2026-03-09 13:15:30 |
| TXN-01001237 | UberEats | $32.17 | $9.65 | $22.52 | 2026-03-09 13:09:44 |
| TXN-01001979 | Square | $14.65 | $0.42 | $14.23 | 2026-03-09 13:06:20 |
| TXN-01000598 | DoorDash | $29.67 | $8.90 | $20.77 | 2026-03-09 12:57:55 |
| TXN-01001005 | UberEats | $17.46 | $5.24 | $12.22 | 2026-03-09 12:48:50 |
| TXN-01001981 | Square | $35.59 | $1.03 | $34.56 | 2026-03-09 12:48:38 |
| TXN-01000036 | DoorDash | $24.00 | $7.20 | $16.80 | 2026-03-09 12:36:05 |
| TXN-01001317 | GrubHub | $34.41 | $10.32 | $24.09 | 2026-03-09 12:33:19 |
| TXN-01001253 | UberEats | $20.69 | $6.21 | $14.48 | 2026-03-09 12:31:12 |
| TXN-01001350 | GrubHub | $35.76 | $10.73 | $25.03 | 2026-03-09 12:28:25 |
| TXN-01002024 | Square | $31.31 | $0.91 | $30.40 | 2026-03-09 12:26:34 |
| TXN-01001405 | GrubHub | $24.18 | $7.25 | $16.93 | 2026-03-09 12:05:31 |
| TXN-01000018 | DoorDash | $35.85 | $10.76 | $25.09 | 2026-03-09 12:02:51 |
| TXN-01002224 | Square | $16.42 | $0.48 | $15.94 | 2026-03-09 12:00:42 |
| TXN-01000788 | UberEats | $40.32 | $12.10 | $28.22 | 2026-03-09 11:36:27 |
| TXN-01002283 | Square | $18.31 | $0.53 | $17.78 | 2026-03-09 11:32:41 |
| TXN-01002285 | Square | $23.70 | $0.69 | $23.01 | 2026-03-09 11:25:31 |
| TXN-01000866 | UberEats | $31.75 | $9.53 | $22.22 | 2026-03-09 11:25:09 |
| TXN-01001374 | GrubHub | $39.75 | $11.92 | $27.83 | 2026-03-09 11:11:10 |
| TXN-01001424 | GrubHub | $39.31 | $11.79 | $27.52 | 2026-03-09 11:03:05 |
| TXN-01001864 | Toast | $34.23 | $0.89 | $33.34 | 2026-03-09 10:56:45 |
| TXN-01001497 | GrubHub | $33.65 | $10.09 | $23.56 | 2026-03-09 10:34:40 |