Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019075 | Square | $57.47 | $1.67 | $55.80 | 2026-04-06 21:11:20 |
| TXN-01018572 | Square | $50.83 | $1.47 | $49.36 | 2026-04-06 21:04:38 |
| TXN-01018513 | Square | $67.28 | $1.95 | $65.33 | 2026-04-06 20:03:35 |
| TXN-01018981 | Square | $117.11 | $3.40 | $113.71 | 2026-04-06 19:44:30 |
| TXN-01017785 | Square | $84.77 | $2.46 | $82.31 | 2026-04-06 19:41:32 |
| TXN-01018364 | Square | $142.94 | $4.15 | $138.79 | 2026-04-06 19:18:19 |
| TXN-01018669 | Square | $119.79 | $3.47 | $116.32 | 2026-04-06 19:11:20 |
| TXN-01017987 | Square | $113.34 | $3.29 | $110.05 | 2026-04-06 18:49:16 |
| TXN-01018381 | Square | $96.98 | $2.81 | $94.17 | 2026-04-06 18:45:18 |
| TXN-01018119 | Square | $119.43 | $3.46 | $115.97 | 2026-04-06 18:31:30 |
| TXN-01019038 | Square | $90.16 | $2.61 | $87.55 | 2026-04-06 18:22:43 |
| TXN-01019013 | Square | $66.32 | $1.92 | $64.40 | 2026-04-06 18:09:31 |
| TXN-01017817 | Square | $138.35 | $4.01 | $134.34 | 2026-04-06 17:16:43 |
| TXN-01018886 | Square | $124.11 | $3.60 | $120.51 | 2026-04-06 16:32:09 |
| TXN-01018164 | Square | $108.16 | $3.14 | $105.02 | 2026-04-06 16:24:00 |
| TXN-01018456 | Square | $44.98 | $1.30 | $43.68 | 2026-04-06 15:53:02 |
| TXN-01018348 | Square | $52.72 | $1.53 | $51.19 | 2026-04-06 15:43:43 |
| TXN-01019052 | Square | $80.33 | $2.33 | $78.00 | 2026-04-06 15:31:55 |
| TXN-01018346 | Square | $112.26 | $3.26 | $109.00 | 2026-04-06 15:27:48 |
| TXN-01018122 | Square | $88.35 | $2.56 | $85.79 | 2026-04-06 14:18:09 |
| TXN-01018263 | Square | $123.20 | $3.57 | $119.63 | 2026-04-06 14:03:50 |
| TXN-01017834 | Square | $72.40 | $2.10 | $70.30 | 2026-04-06 13:57:01 |
| TXN-01017995 | Square | $48.90 | $1.42 | $47.48 | 2026-04-06 13:39:26 |
| TXN-01018023 | Square | $130.59 | $3.79 | $126.80 | 2026-04-06 13:31:33 |
| TXN-01017889 | Square | $61.45 | $1.78 | $59.67 | 2026-04-06 13:08:42 |