Demo Profile Small Operator $800K / yr Solo owner, single location, 4 platforms Busy Independent $4.4M / yr Single location, 6 platforms, ~227 orders/day Multi-Unit Franchisee $12M / yr Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$200,904
On $986,301 in gross orders — that's 20.4% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
41.2%
32.4%
19.6%
DoorDash $1,008,067/yr · 30.0% rate
Uber Eats $791,933/yr · 30.0% rate
Grubhub $478,672/yr · 28.5% rate
ezCater $93,658/yr · 13.0% rate
Online $72,000/yr · 3.0% rate
Dine-In $0/yr · 0% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,102,247
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$146,660
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$268,876
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Total annual recovery with active levers
$0
Same DoorDash bill
No platform changes required
Proof · last 0 toll transactions

Every dollar accounted for. Filter by source to drill into a specific channel.

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