Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014943 | GrubHub | $82.27 | $24.68 | $57.59 | 2026-04-06 21:48:39 |
| TXN-01015384 | GrubHub | $62.81 | $18.84 | $43.97 | 2026-04-06 20:44:26 |
| TXN-01015554 | GrubHub | $154.25 | $46.27 | $107.98 | 2026-04-06 20:23:16 |
| TXN-01014813 | GrubHub | $97.08 | $29.12 | $67.96 | 2026-04-06 20:19:25 |
| TXN-01015234 | GrubHub | $116.86 | $35.06 | $81.80 | 2026-04-06 19:34:28 |
| TXN-01014694 | GrubHub | $123.14 | $36.94 | $86.20 | 2026-04-06 19:29:19 |
| TXN-01015193 | GrubHub | $138.33 | $41.50 | $96.83 | 2026-04-06 19:24:06 |
| TXN-01015113 | GrubHub | $142.06 | $42.62 | $99.44 | 2026-04-06 19:19:47 |
| TXN-01015085 | GrubHub | $109.58 | $32.87 | $76.71 | 2026-04-06 18:47:31 |
| TXN-01015202 | GrubHub | $116.45 | $34.94 | $81.51 | 2026-04-06 18:45:53 |
| TXN-01014830 | GrubHub | $53.07 | $15.92 | $37.15 | 2026-04-06 18:45:37 |
| TXN-01014992 | GrubHub | $56.88 | $17.06 | $39.82 | 2026-04-06 18:43:16 |
| TXN-01015194 | GrubHub | $135.86 | $40.76 | $95.10 | 2026-04-06 18:16:01 |
| TXN-01015690 | GrubHub | $54.39 | $16.32 | $38.07 | 2026-04-06 18:11:52 |
| TXN-01014936 | GrubHub | $95.03 | $28.51 | $66.52 | 2026-04-06 17:31:12 |
| TXN-01014793 | GrubHub | $102.90 | $30.87 | $72.03 | 2026-04-06 17:10:32 |
| TXN-01015479 | GrubHub | $87.75 | $26.32 | $61.43 | 2026-04-06 16:56:03 |
| TXN-01014875 | GrubHub | $128.13 | $38.44 | $89.69 | 2026-04-06 15:25:32 |
| TXN-01015010 | GrubHub | $112.65 | $33.80 | $78.85 | 2026-04-06 15:13:48 |
| TXN-01014691 | GrubHub | $132.72 | $39.82 | $92.90 | 2026-04-06 15:10:28 |
| TXN-01014967 | GrubHub | $56.52 | $16.96 | $39.56 | 2026-04-06 15:00:21 |
| TXN-01015493 | GrubHub | $149.22 | $44.77 | $104.45 | 2026-04-06 14:59:23 |
| TXN-01015748 | GrubHub | $148.30 | $44.49 | $103.81 | 2026-04-06 14:38:23 |
| TXN-01015740 | GrubHub | $141.35 | $42.40 | $98.95 | 2026-04-06 14:38:13 |
| TXN-01015347 | GrubHub | $150.77 | $45.23 | $105.54 | 2026-04-06 14:30:30 |