Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011692 | DoorDash | $73.60 | $22.08 | $51.52 | 2026-04-06 22:52:40 |
| TXN-01010944 | DoorDash | $104.38 | $31.31 | $73.07 | 2026-04-06 22:49:21 |
| TXN-01010786 | DoorDash | $75.43 | $22.63 | $52.80 | 2026-04-06 22:31:31 |
| TXN-01011747 | DoorDash | $72.92 | $21.88 | $51.04 | 2026-04-06 22:27:21 |
| TXN-01012175 | DoorDash | $136.54 | $40.96 | $95.58 | 2026-04-06 21:59:17 |
| TXN-01010025 | DoorDash | $52.39 | $15.72 | $36.67 | 2026-04-06 21:18:57 |
| TXN-01010399 | DoorDash | $60.45 | $18.14 | $42.31 | 2026-04-06 21:06:40 |
| TXN-01012059 | DoorDash | $121.54 | $36.46 | $85.08 | 2026-04-06 20:47:41 |
| TXN-01010011 | DoorDash | $120.83 | $36.25 | $84.58 | 2026-04-06 20:46:52 |
| TXN-01010773 | DoorDash | $142.46 | $42.74 | $99.72 | 2026-04-06 20:46:43 |
| TXN-01011015 | DoorDash | $93.33 | $28.00 | $65.33 | 2026-04-06 20:44:41 |
| TXN-01011332 | DoorDash | $82.57 | $24.77 | $57.80 | 2026-04-06 20:42:42 |
| TXN-01012087 | DoorDash | $122.67 | $36.80 | $85.87 | 2026-04-06 20:37:27 |
| TXN-01009609 | DoorDash | $49.75 | $14.92 | $34.83 | 2026-04-06 20:33:59 |
| TXN-01009574 | DoorDash | $56.13 | $16.84 | $39.29 | 2026-04-06 20:26:18 |
| TXN-01011967 | DoorDash | $100.43 | $30.13 | $70.30 | 2026-04-06 20:12:27 |
| TXN-01011027 | DoorDash | $49.53 | $14.86 | $34.67 | 2026-04-06 20:11:18 |
| TXN-01009796 | DoorDash | $105.06 | $31.52 | $73.54 | 2026-04-06 20:05:16 |
| TXN-01010283 | DoorDash | $92.92 | $27.88 | $65.04 | 2026-04-06 19:59:07 |
| TXN-01010644 | DoorDash | $144.22 | $43.27 | $100.95 | 2026-04-06 19:49:31 |
| TXN-01012186 | DoorDash | $99.77 | $29.93 | $69.84 | 2026-04-06 19:40:57 |
| TXN-01009367 | DoorDash | $143.74 | $43.12 | $100.62 | 2026-04-06 19:07:23 |
| TXN-01009782 | DoorDash | $62.31 | $18.69 | $43.62 | 2026-04-06 18:58:40 |
| TXN-01011354 | DoorDash | $72.20 | $21.66 | $50.54 | 2026-04-06 18:46:34 |
| TXN-01012265 | DoorDash | $71.85 | $21.55 | $50.30 | 2026-04-06 18:46:11 |