Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016019 | Toast | $45.52 | $1.18 | $44.34 | 2026-04-06 21:13:28 |
| TXN-01015814 | Toast | $38.16 | $0.99 | $37.17 | 2026-04-06 20:41:09 |
| TXN-01017023 | Toast | $57.78 | $1.50 | $56.28 | 2026-04-06 20:39:39 |
| TXN-01017041 | Toast | $133.23 | $3.46 | $129.77 | 2026-04-06 20:38:00 |
| TXN-01017065 | Toast | $73.77 | $1.92 | $71.85 | 2026-04-06 20:26:33 |
| TXN-01017437 | Toast | $123.07 | $3.20 | $119.87 | 2026-04-06 20:15:10 |
| TXN-01017477 | Toast | $76.52 | $1.99 | $74.53 | 2026-04-06 20:14:33 |
| TXN-01016822 | Toast | $83.25 | $2.16 | $81.09 | 2026-04-06 20:11:49 |
| TXN-01016855 | Toast | $129.08 | $3.36 | $125.72 | 2026-04-06 19:50:20 |
| TXN-01017056 | Toast | $141.59 | $3.68 | $137.91 | 2026-04-06 19:40:31 |
| TXN-01016403 | Toast | $55.09 | $1.43 | $53.66 | 2026-04-06 19:37:28 |
| TXN-01017458 | Toast | $54.79 | $1.42 | $53.37 | 2026-04-06 19:30:14 |
| TXN-01016115 | Toast | $74.17 | $1.93 | $72.24 | 2026-04-06 19:24:51 |
| TXN-01016146 | Toast | $141.85 | $3.69 | $138.16 | 2026-04-06 19:24:05 |
| TXN-01016170 | Toast | $126.68 | $3.29 | $123.39 | 2026-04-06 19:24:01 |
| TXN-01017066 | Toast | $98.67 | $2.57 | $96.10 | 2026-04-06 19:11:52 |
| TXN-01016581 | Toast | $66.76 | $1.74 | $65.02 | 2026-04-06 19:05:25 |
| TXN-01016839 | Toast | $58.34 | $1.52 | $56.82 | 2026-04-06 18:59:20 |
| TXN-01016549 | Toast | $51.13 | $1.33 | $49.80 | 2026-04-06 18:55:58 |
| TXN-01017647 | Toast | $121.69 | $3.16 | $118.53 | 2026-04-06 18:53:55 |
| TXN-01017079 | Toast | $86.13 | $2.24 | $83.89 | 2026-04-06 18:46:18 |
| TXN-01017475 | Toast | $55.77 | $1.45 | $54.32 | 2026-04-06 18:45:21 |
| TXN-01017653 | Toast | $54.19 | $1.41 | $52.78 | 2026-04-06 18:42:56 |
| TXN-01017459 | Toast | $85.41 | $2.22 | $83.19 | 2026-04-06 18:25:20 |
| TXN-01017571 | Toast | $89.79 | $2.33 | $87.46 | 2026-04-06 18:23:33 |