Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014938 | GrubHub | $136.49 | $40.95 | $95.54 | 2026-04-06 13:44:00 |
| TXN-01010583 | DoorDash | $149.51 | $44.85 | $104.66 | 2026-04-06 13:41:32 |
| TXN-01017995 | Square | $48.90 | $1.42 | $47.48 | 2026-04-06 13:39:26 |
| TXN-01019454 | Clover | $100.63 | $2.42 | $98.21 | 2026-04-06 13:39:13 |
| TXN-01014743 | GrubHub | $99.61 | $29.88 | $69.73 | 2026-04-06 13:38:44 |
| TXN-01014907 | GrubHub | $48.72 | $14.62 | $34.10 | 2026-04-06 13:38:40 |
| TXN-01017518 | Toast | $67.21 | $1.75 | $65.46 | 2026-04-06 13:38:13 |
| TXN-01009430 | DoorDash | $50.57 | $15.17 | $35.40 | 2026-04-06 13:37:41 |
| TXN-01015903 | Toast | $49.03 | $1.27 | $47.76 | 2026-04-06 13:37:30 |
| TXN-01013385 | UberEats | $105.04 | $31.51 | $73.53 | 2026-04-06 13:36:14 |
| TXN-01012319 | DoorDash | $129.97 | $38.99 | $90.98 | 2026-04-06 13:35:34 |
| TXN-01017404 | Toast | $78.25 | $2.03 | $76.22 | 2026-04-06 13:35:02 |
| TXN-01012523 | UberEats | $143.62 | $43.09 | $100.53 | 2026-04-06 13:33:57 |
| TXN-01012181 | DoorDash | $96.72 | $29.02 | $67.70 | 2026-04-06 13:33:54 |
| TXN-01010909 | DoorDash | $149.88 | $44.96 | $104.92 | 2026-04-06 13:32:19 |
| TXN-01018023 | Square | $130.59 | $3.79 | $126.80 | 2026-04-06 13:31:33 |
| TXN-01012751 | UberEats | $106.63 | $31.99 | $74.64 | 2026-04-06 13:31:27 |
| TXN-01012521 | UberEats | $99.10 | $29.73 | $69.37 | 2026-04-06 13:31:25 |
| TXN-01017124 | Toast | $136.24 | $3.54 | $132.70 | 2026-04-06 13:31:06 |
| TXN-01016491 | Toast | $113.57 | $2.95 | $110.62 | 2026-04-06 13:30:32 |
| TXN-01011569 | DoorDash | $154.05 | $46.22 | $107.83 | 2026-04-06 13:29:20 |
| TXN-01015340 | GrubHub | $127.38 | $38.21 | $89.17 | 2026-04-06 13:29:09 |
| TXN-01010276 | DoorDash | $153.05 | $45.91 | $107.14 | 2026-04-06 13:28:36 |
| TXN-01016365 | Toast | $120.91 | $3.14 | $117.77 | 2026-04-06 13:28:14 |
| TXN-01013043 | UberEats | $124.52 | $37.36 | $87.16 | 2026-04-06 13:25:55 |