Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011938 | DoorDash | $112.11 | $33.63 | $78.48 | 2026-04-04 19:45:45 |
| TXN-01012277 | DoorDash | $92.26 | $27.68 | $64.58 | 2026-04-04 19:42:19 |
| TXN-01011577 | DoorDash | $53.42 | $16.03 | $37.39 | 2026-04-04 19:42:11 |
| TXN-01010742 | DoorDash | $60.57 | $18.17 | $42.40 | 2026-04-04 19:40:19 |
| TXN-01011511 | DoorDash | $88.56 | $26.57 | $61.99 | 2026-04-04 19:35:31 |
| TXN-01011299 | DoorDash | $157.81 | $47.34 | $110.47 | 2026-04-04 19:32:45 |
| TXN-01010713 | DoorDash | $82.34 | $24.70 | $57.64 | 2026-04-04 19:30:51 |
| TXN-01010303 | DoorDash | $48.57 | $14.57 | $34.00 | 2026-04-04 19:21:35 |
| TXN-01009666 | DoorDash | $58.27 | $17.48 | $40.79 | 2026-04-04 19:21:09 |
| TXN-01011748 | DoorDash | $126.50 | $37.95 | $88.55 | 2026-04-04 19:19:25 |
| TXN-01011275 | DoorDash | $88.57 | $26.57 | $62.00 | 2026-04-04 18:52:25 |
| TXN-01011195 | DoorDash | $125.86 | $37.76 | $88.10 | 2026-04-04 18:49:20 |
| TXN-01010485 | DoorDash | $120.79 | $36.24 | $84.55 | 2026-04-04 18:47:58 |
| TXN-01011364 | DoorDash | $51.25 | $15.38 | $35.87 | 2026-04-04 18:47:01 |
| TXN-01011200 | DoorDash | $110.46 | $33.14 | $77.32 | 2026-04-04 18:28:01 |
| TXN-01011982 | DoorDash | $69.95 | $20.98 | $48.97 | 2026-04-04 18:22:02 |
| TXN-01011437 | DoorDash | $91.68 | $27.50 | $64.18 | 2026-04-04 18:21:27 |
| TXN-01009621 | DoorDash | $109.42 | $32.83 | $76.59 | 2026-04-04 18:19:35 |
| TXN-01009679 | DoorDash | $65.67 | $19.70 | $45.97 | 2026-04-04 18:16:47 |
| TXN-01009377 | DoorDash | $143.42 | $43.03 | $100.39 | 2026-04-04 18:11:16 |
| TXN-01011598 | DoorDash | $53.91 | $16.17 | $37.74 | 2026-04-04 18:01:23 |
| TXN-01009533 | DoorDash | $73.21 | $21.96 | $51.25 | 2026-04-04 17:59:36 |
| TXN-01011272 | DoorDash | $64.15 | $19.25 | $44.90 | 2026-04-04 17:56:35 |
| TXN-01012269 | DoorDash | $113.79 | $34.14 | $79.65 | 2026-04-04 17:54:48 |
| TXN-01011217 | DoorDash | $157.70 | $47.31 | $110.39 | 2026-04-04 17:51:52 |