Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015223 | GrubHub | $79.10 | $23.73 | $55.37 | 2026-03-31 21:14:03 |
| TXN-01014887 | GrubHub | $130.17 | $39.05 | $91.12 | 2026-03-31 20:14:42 |
| TXN-01015156 | GrubHub | $121.20 | $36.36 | $84.84 | 2026-03-31 19:50:23 |
| TXN-01015610 | GrubHub | $132.61 | $39.78 | $92.83 | 2026-03-31 19:43:22 |
| TXN-01015170 | GrubHub | $120.54 | $36.16 | $84.38 | 2026-03-31 18:51:38 |
| TXN-01015311 | GrubHub | $61.55 | $18.46 | $43.09 | 2026-03-31 18:39:02 |
| TXN-01015314 | GrubHub | $145.85 | $43.75 | $102.10 | 2026-03-31 18:28:52 |
| TXN-01014732 | GrubHub | $98.43 | $29.53 | $68.90 | 2026-03-31 18:20:03 |
| TXN-01015363 | GrubHub | $50.58 | $15.17 | $35.41 | 2026-03-31 18:12:45 |
| TXN-01015243 | GrubHub | $138.40 | $41.52 | $96.88 | 2026-03-31 18:05:16 |
| TXN-01015298 | GrubHub | $133.02 | $39.91 | $93.11 | 2026-03-31 17:56:04 |
| TXN-01015123 | GrubHub | $117.96 | $35.39 | $82.57 | 2026-03-31 17:49:36 |
| TXN-01015685 | GrubHub | $125.73 | $37.72 | $88.01 | 2026-03-31 17:47:39 |
| TXN-01014979 | GrubHub | $102.50 | $30.75 | $71.75 | 2026-03-31 17:19:39 |
| TXN-01014839 | GrubHub | $72.29 | $21.69 | $50.60 | 2026-03-31 17:01:54 |
| TXN-01015107 | GrubHub | $115.55 | $34.66 | $80.89 | 2026-03-31 15:45:58 |
| TXN-01015667 | GrubHub | $46.87 | $14.06 | $32.81 | 2026-03-31 14:59:57 |
| TXN-01015705 | GrubHub | $137.89 | $41.37 | $96.52 | 2026-03-31 14:27:18 |
| TXN-01014822 | GrubHub | $108.68 | $32.60 | $76.08 | 2026-03-31 14:24:33 |
| TXN-01015031 | GrubHub | $57.05 | $17.11 | $39.94 | 2026-03-31 12:28:43 |
| TXN-01015250 | GrubHub | $146.02 | $43.81 | $102.21 | 2026-03-31 12:26:06 |
| TXN-01015164 | GrubHub | $116.21 | $34.86 | $81.35 | 2026-03-31 12:14:03 |
| TXN-01014778 | GrubHub | $130.87 | $39.26 | $91.61 | 2026-03-31 12:10:54 |
| TXN-01015532 | GrubHub | $45.61 | $13.68 | $31.93 | 2026-03-31 11:15:12 |
| TXN-01014849 | GrubHub | $68.58 | $20.57 | $48.01 | 2026-03-31 11:13:44 |