Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017930 | Square | $62.90 | $1.82 | $61.08 | 2026-04-02 16:40:06 |
| TXN-01017777 | Square | $131.79 | $3.82 | $127.97 | 2026-04-02 16:13:09 |
| TXN-01018994 | Square | $45.73 | $1.33 | $44.40 | 2026-04-02 16:04:10 |
| TXN-01017878 | Square | $75.76 | $2.20 | $73.56 | 2026-04-02 15:56:34 |
| TXN-01019131 | Square | $39.21 | $1.14 | $38.07 | 2026-04-02 15:51:03 |
| TXN-01019045 | Square | $108.17 | $3.14 | $105.03 | 2026-04-02 15:30:19 |
| TXN-01017733 | Square | $39.02 | $1.13 | $37.89 | 2026-04-02 15:22:24 |
| TXN-01018337 | Square | $57.80 | $1.68 | $56.12 | 2026-04-02 14:18:09 |
| TXN-01017862 | Square | $137.99 | $4.00 | $133.99 | 2026-04-02 13:54:08 |
| TXN-01018028 | Square | $39.55 | $1.15 | $38.40 | 2026-04-02 13:44:48 |
| TXN-01017713 | Square | $141.92 | $4.12 | $137.80 | 2026-04-02 13:22:26 |
| TXN-01019106 | Square | $111.15 | $3.22 | $107.93 | 2026-04-02 13:16:03 |
| TXN-01018063 | Square | $118.14 | $3.43 | $114.71 | 2026-04-02 13:10:12 |
| TXN-01019015 | Square | $72.34 | $2.10 | $70.24 | 2026-04-02 12:40:11 |
| TXN-01018230 | Square | $139.92 | $4.06 | $135.86 | 2026-04-02 12:38:24 |
| TXN-01017901 | Square | $112.10 | $3.25 | $108.85 | 2026-04-02 12:22:07 |
| TXN-01018900 | Square | $56.55 | $1.64 | $54.91 | 2026-04-02 11:58:01 |
| TXN-01018384 | Square | $104.56 | $3.03 | $101.53 | 2026-04-02 11:34:39 |
| TXN-01017892 | Square | $79.55 | $2.31 | $77.24 | 2026-04-02 11:17:10 |
| TXN-01018635 | Square | $138.81 | $4.03 | $134.78 | 2026-04-02 11:15:51 |
| TXN-01018935 | Square | $68.23 | $1.98 | $66.25 | 2026-04-02 11:07:13 |
| TXN-01018244 | Square | $95.19 | $2.76 | $92.43 | 2026-04-02 09:33:20 |
| TXN-01018958 | Square | $97.31 | $2.82 | $94.49 | 2026-04-02 08:26:05 |
| TXN-01018831 | Square | $100.71 | $2.92 | $97.79 | 2026-04-01 22:25:29 |
| TXN-01018128 | Square | $135.20 | $3.92 | $131.28 | 2026-04-01 21:34:27 |