Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017376 | Toast | $67.68 | $1.76 | $65.92 | 2026-04-03 13:32:06 |
| TXN-01017643 | Toast | $108.18 | $2.81 | $105.37 | 2026-04-03 13:21:13 |
| TXN-01016413 | Toast | $136.16 | $3.54 | $132.62 | 2026-04-03 13:18:55 |
| TXN-01015934 | Toast | $70.72 | $1.84 | $68.88 | 2026-04-03 13:13:51 |
| TXN-01017247 | Toast | $128.68 | $3.35 | $125.33 | 2026-04-03 13:12:12 |
| TXN-01017102 | Toast | $123.97 | $3.22 | $120.75 | 2026-04-03 13:01:26 |
| TXN-01017471 | Toast | $143.26 | $3.72 | $139.54 | 2026-04-03 12:59:27 |
| TXN-01016713 | Toast | $74.40 | $1.93 | $72.47 | 2026-04-03 12:53:42 |
| TXN-01017480 | Toast | $79.12 | $2.06 | $77.06 | 2026-04-03 12:52:46 |
| TXN-01016740 | Toast | $93.38 | $2.43 | $90.95 | 2026-04-03 12:46:40 |
| TXN-01016718 | Toast | $44.80 | $1.16 | $43.64 | 2026-04-03 12:34:53 |
| TXN-01017293 | Toast | $41.49 | $1.08 | $40.41 | 2026-04-03 12:32:39 |
| TXN-01015794 | Toast | $123.46 | $3.21 | $120.25 | 2026-04-03 12:32:09 |
| TXN-01015887 | Toast | $101.40 | $2.64 | $98.76 | 2026-04-03 12:31:11 |
| TXN-01016659 | Toast | $125.79 | $3.27 | $122.52 | 2026-04-03 12:20:37 |
| TXN-01016240 | Toast | $86.25 | $2.24 | $84.01 | 2026-04-03 12:05:30 |
| TXN-01015880 | Toast | $137.61 | $3.58 | $134.03 | 2026-04-03 12:05:27 |
| TXN-01017545 | Toast | $129.09 | $3.36 | $125.73 | 2026-04-03 12:02:19 |
| TXN-01016539 | Toast | $115.83 | $3.01 | $112.82 | 2026-04-03 11:59:41 |
| TXN-01017010 | Toast | $49.48 | $1.29 | $48.19 | 2026-04-03 11:54:21 |
| TXN-01017614 | Toast | $113.10 | $2.94 | $110.16 | 2026-04-03 11:48:54 |
| TXN-01015931 | Toast | $113.37 | $2.95 | $110.42 | 2026-04-03 11:37:34 |
| TXN-01015948 | Toast | $107.94 | $2.81 | $105.13 | 2026-04-03 11:30:03 |
| TXN-01016232 | Toast | $92.72 | $2.41 | $90.31 | 2026-04-03 11:29:21 |
| TXN-01017547 | Toast | $120.90 | $3.14 | $117.76 | 2026-04-03 11:24:11 |