Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010528 | DoorDash | $117.25 | $35.17 | $82.08 | 2026-03-13 12:27:40 |
| TXN-01010284 | DoorDash | $92.73 | $27.82 | $64.91 | 2026-03-13 12:25:27 |
| TXN-01010395 | DoorDash | $92.36 | $27.71 | $64.65 | 2026-03-13 12:24:22 |
| TXN-01011897 | DoorDash | $155.40 | $46.62 | $108.78 | 2026-03-13 12:20:53 |
| TXN-01009916 | DoorDash | $102.33 | $30.70 | $71.63 | 2026-03-13 12:15:19 |
| TXN-01011979 | DoorDash | $82.89 | $24.87 | $58.02 | 2026-03-13 12:09:16 |
| TXN-01010387 | DoorDash | $138.40 | $41.52 | $96.88 | 2026-03-13 12:08:34 |
| TXN-01010537 | DoorDash | $139.35 | $41.80 | $97.55 | 2026-03-13 12:05:11 |
| TXN-01011679 | DoorDash | $90.28 | $27.08 | $63.20 | 2026-03-13 12:02:34 |
| TXN-01011167 | DoorDash | $124.95 | $37.48 | $87.47 | 2026-03-13 12:00:02 |
| TXN-01009848 | DoorDash | $131.53 | $39.46 | $92.07 | 2026-03-13 11:52:50 |
| TXN-01010420 | DoorDash | $146.73 | $44.02 | $102.71 | 2026-03-13 11:50:52 |
| TXN-01012053 | DoorDash | $147.54 | $44.26 | $103.28 | 2026-03-13 11:28:09 |
| TXN-01011972 | DoorDash | $62.94 | $18.88 | $44.06 | 2026-03-13 11:10:33 |
| TXN-01011689 | DoorDash | $84.11 | $25.23 | $58.88 | 2026-03-13 10:51:11 |
| TXN-01009406 | DoorDash | $54.12 | $16.24 | $37.88 | 2026-03-13 10:12:16 |
| TXN-01010273 | DoorDash | $91.80 | $27.54 | $64.26 | 2026-03-13 10:08:34 |
| TXN-01009850 | DoorDash | $134.73 | $40.42 | $94.31 | 2026-03-13 09:37:55 |
| TXN-01010620 | DoorDash | $74.22 | $22.27 | $51.95 | 2026-03-13 09:20:16 |
| TXN-01011641 | DoorDash | $65.72 | $19.72 | $46.00 | 2026-03-13 09:19:40 |
| TXN-01009493 | DoorDash | $145.04 | $43.51 | $101.53 | 2026-03-13 09:03:41 |
| TXN-01009695 | DoorDash | $152.96 | $45.89 | $107.07 | 2026-03-13 08:58:36 |
| TXN-01011314 | DoorDash | $134.55 | $40.37 | $94.18 | 2026-03-13 08:56:00 |
| TXN-01010441 | DoorDash | $67.88 | $20.36 | $47.52 | 2026-03-13 07:59:27 |
| TXN-01011886 | DoorDash | $120.50 | $36.15 | $84.35 | 2026-03-12 23:01:23 |