Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009590 | DoorDash | $78.81 | $23.64 | $55.17 | 2026-03-12 22:56:54 |
| TXN-01011652 | DoorDash | $92.37 | $27.71 | $64.66 | 2026-03-12 22:45:01 |
| TXN-01010842 | DoorDash | $125.37 | $37.61 | $87.76 | 2026-03-12 22:25:56 |
| TXN-01011836 | DoorDash | $48.00 | $14.40 | $33.60 | 2026-03-12 22:22:07 |
| TXN-01010873 | DoorDash | $86.60 | $25.98 | $60.62 | 2026-03-12 21:23:04 |
| TXN-01011073 | DoorDash | $57.67 | $17.30 | $40.37 | 2026-03-12 21:14:32 |
| TXN-01011221 | DoorDash | $151.02 | $45.31 | $105.71 | 2026-03-12 21:09:00 |
| TXN-01010999 | DoorDash | $91.63 | $27.49 | $64.14 | 2026-03-12 20:43:43 |
| TXN-01009426 | DoorDash | $136.17 | $40.85 | $95.32 | 2026-03-12 20:42:13 |
| TXN-01009941 | DoorDash | $129.49 | $38.85 | $90.64 | 2026-03-12 20:23:07 |
| TXN-01009832 | DoorDash | $146.90 | $44.07 | $102.83 | 2026-03-12 20:17:04 |
| TXN-01010536 | DoorDash | $82.17 | $24.65 | $57.52 | 2026-03-12 20:09:49 |
| TXN-01010207 | DoorDash | $143.36 | $43.01 | $100.35 | 2026-03-12 19:59:44 |
| TXN-01011175 | DoorDash | $53.28 | $15.98 | $37.30 | 2026-03-12 19:51:25 |
| TXN-01010238 | DoorDash | $77.33 | $23.20 | $54.13 | 2026-03-12 19:47:55 |
| TXN-01011782 | DoorDash | $72.86 | $21.86 | $51.00 | 2026-03-12 19:40:20 |
| TXN-01009921 | DoorDash | $107.76 | $32.33 | $75.43 | 2026-03-12 19:37:53 |
| TXN-01009989 | DoorDash | $77.20 | $23.16 | $54.04 | 2026-03-12 19:21:59 |
| TXN-01010004 | DoorDash | $82.54 | $24.76 | $57.78 | 2026-03-12 19:08:54 |
| TXN-01010564 | DoorDash | $63.45 | $19.04 | $44.41 | 2026-03-12 19:08:11 |
| TXN-01011310 | DoorDash | $62.17 | $18.65 | $43.52 | 2026-03-12 18:58:32 |
| TXN-01009895 | DoorDash | $113.11 | $33.93 | $79.18 | 2026-03-12 18:56:54 |
| TXN-01010550 | DoorDash | $159.08 | $47.72 | $111.36 | 2026-03-12 18:54:50 |
| TXN-01011216 | DoorDash | $64.06 | $19.22 | $44.84 | 2026-03-12 18:49:14 |
| TXN-01010802 | DoorDash | $73.87 | $22.16 | $51.71 | 2026-03-12 18:31:50 |