Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010051 | DoorDash | $76.04 | $22.81 | $53.23 | 2026-03-12 18:30:32 |
| TXN-01011458 | DoorDash | $85.64 | $25.69 | $59.95 | 2026-03-12 18:17:21 |
| TXN-01010812 | DoorDash | $110.49 | $33.15 | $77.34 | 2026-03-12 18:14:38 |
| TXN-01010213 | DoorDash | $72.94 | $21.88 | $51.06 | 2026-03-12 18:01:39 |
| TXN-01010421 | DoorDash | $67.70 | $20.31 | $47.39 | 2026-03-12 17:42:43 |
| TXN-01009620 | DoorDash | $53.14 | $15.94 | $37.20 | 2026-03-12 17:27:57 |
| TXN-01012168 | DoorDash | $159.09 | $47.73 | $111.36 | 2026-03-12 17:25:50 |
| TXN-01012252 | DoorDash | $154.47 | $46.34 | $108.13 | 2026-03-12 17:03:01 |
| TXN-01011783 | DoorDash | $107.98 | $32.39 | $75.59 | 2026-03-12 16:59:10 |
| TXN-01011351 | DoorDash | $57.57 | $17.27 | $40.30 | 2026-03-12 16:40:21 |
| TXN-01010187 | DoorDash | $85.02 | $25.51 | $59.51 | 2026-03-12 16:28:33 |
| TXN-01011789 | DoorDash | $96.51 | $28.95 | $67.56 | 2026-03-12 16:25:55 |
| TXN-01011058 | DoorDash | $146.80 | $44.04 | $102.76 | 2026-03-12 16:25:51 |
| TXN-01009821 | DoorDash | $157.73 | $47.32 | $110.41 | 2026-03-12 16:23:53 |
| TXN-01011039 | DoorDash | $140.13 | $42.04 | $98.09 | 2026-03-12 16:04:40 |
| TXN-01011903 | DoorDash | $154.50 | $46.35 | $108.15 | 2026-03-12 16:04:02 |
| TXN-01010884 | DoorDash | $136.60 | $40.98 | $95.62 | 2026-03-12 15:44:39 |
| TXN-01010525 | DoorDash | $150.43 | $45.13 | $105.30 | 2026-03-12 15:33:17 |
| TXN-01010907 | DoorDash | $126.35 | $37.90 | $88.45 | 2026-03-12 15:16:00 |
| TXN-01012006 | DoorDash | $157.01 | $47.10 | $109.91 | 2026-03-12 14:26:28 |
| TXN-01012202 | DoorDash | $93.10 | $27.93 | $65.17 | 2026-03-12 14:15:40 |
| TXN-01009939 | DoorDash | $135.42 | $40.63 | $94.79 | 2026-03-12 14:13:47 |
| TXN-01010259 | DoorDash | $123.57 | $37.07 | $86.50 | 2026-03-12 14:09:28 |
| TXN-01011349 | DoorDash | $110.90 | $33.27 | $77.63 | 2026-03-12 13:56:00 |
| TXN-01010906 | DoorDash | $44.17 | $13.25 | $30.92 | 2026-03-12 13:39:46 |