Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010174 | DoorDash | $68.27 | $20.48 | $47.79 | 2026-03-12 13:36:12 |
| TXN-01010526 | DoorDash | $95.45 | $28.64 | $66.81 | 2026-03-12 13:32:03 |
| TXN-01011661 | DoorDash | $89.77 | $26.93 | $62.84 | 2026-03-12 12:54:19 |
| TXN-01011968 | DoorDash | $65.36 | $19.61 | $45.75 | 2026-03-12 12:51:38 |
| TXN-01010556 | DoorDash | $84.03 | $25.21 | $58.82 | 2026-03-12 12:46:40 |
| TXN-01010543 | DoorDash | $100.97 | $30.29 | $70.68 | 2026-03-12 12:41:31 |
| TXN-01011869 | DoorDash | $151.52 | $45.46 | $106.06 | 2026-03-12 12:39:42 |
| TXN-01010951 | DoorDash | $88.60 | $26.58 | $62.02 | 2026-03-12 12:38:38 |
| TXN-01009731 | DoorDash | $131.75 | $39.52 | $92.23 | 2026-03-12 12:34:45 |
| TXN-01010056 | DoorDash | $123.41 | $37.02 | $86.39 | 2026-03-12 12:34:15 |
| TXN-01010807 | DoorDash | $48.68 | $14.60 | $34.08 | 2026-03-12 12:26:46 |
| TXN-01009537 | DoorDash | $53.21 | $15.96 | $37.25 | 2026-03-12 12:26:36 |
| TXN-01009566 | DoorDash | $128.42 | $38.53 | $89.89 | 2026-03-12 12:15:12 |
| TXN-01010239 | DoorDash | $98.05 | $29.41 | $68.64 | 2026-03-12 12:14:15 |
| TXN-01011130 | DoorDash | $148.65 | $44.59 | $104.06 | 2026-03-12 12:13:29 |
| TXN-01011834 | DoorDash | $87.72 | $26.32 | $61.40 | 2026-03-12 12:11:18 |
| TXN-01011951 | DoorDash | $71.48 | $21.44 | $50.04 | 2026-03-12 12:08:49 |
| TXN-01010446 | DoorDash | $148.40 | $44.52 | $103.88 | 2026-03-12 12:00:04 |
| TXN-01009824 | DoorDash | $153.86 | $46.16 | $107.70 | 2026-03-12 11:36:22 |
| TXN-01011559 | DoorDash | $76.97 | $23.09 | $53.88 | 2026-03-12 11:29:24 |
| TXN-01010929 | DoorDash | $95.76 | $28.73 | $67.03 | 2026-03-12 11:18:06 |
| TXN-01010825 | DoorDash | $112.24 | $33.67 | $78.57 | 2026-03-12 11:10:28 |
| TXN-01009635 | DoorDash | $92.34 | $27.70 | $64.64 | 2026-03-12 11:00:26 |
| TXN-01011910 | DoorDash | $63.51 | $19.05 | $44.46 | 2026-03-12 10:46:46 |
| TXN-01009534 | DoorDash | $115.10 | $34.53 | $80.57 | 2026-03-12 10:14:42 |