Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010834 | DoorDash | $90.60 | $27.18 | $63.42 | 2026-03-12 10:13:26 |
| TXN-01009803 | DoorDash | $94.27 | $28.28 | $65.99 | 2026-03-12 10:09:49 |
| TXN-01011636 | DoorDash | $47.39 | $14.22 | $33.17 | 2026-03-12 09:21:56 |
| TXN-01010955 | DoorDash | $91.00 | $27.30 | $63.70 | 2026-03-12 09:19:52 |
| TXN-01010611 | DoorDash | $117.32 | $35.20 | $82.12 | 2026-03-12 08:28:10 |
| TXN-01009419 | DoorDash | $149.53 | $44.86 | $104.67 | 2026-03-11 23:54:17 |
| TXN-01011920 | DoorDash | $147.33 | $44.20 | $103.13 | 2026-03-11 23:39:01 |
| TXN-01010865 | DoorDash | $74.14 | $22.24 | $51.90 | 2026-03-11 23:00:43 |
| TXN-01011653 | DoorDash | $106.66 | $32.00 | $74.66 | 2026-03-11 21:57:57 |
| TXN-01010401 | DoorDash | $155.06 | $46.52 | $108.54 | 2026-03-11 21:49:15 |
| TXN-01012061 | DoorDash | $112.11 | $33.63 | $78.48 | 2026-03-11 21:45:53 |
| TXN-01009919 | DoorDash | $151.75 | $45.52 | $106.23 | 2026-03-11 21:24:20 |
| TXN-01011147 | DoorDash | $135.91 | $40.77 | $95.14 | 2026-03-11 20:53:39 |
| TXN-01011941 | DoorDash | $51.12 | $15.34 | $35.78 | 2026-03-11 20:52:27 |
| TXN-01009831 | DoorDash | $117.14 | $35.14 | $82.00 | 2026-03-11 20:46:24 |
| TXN-01010899 | DoorDash | $80.71 | $24.21 | $56.50 | 2026-03-11 20:24:44 |
| TXN-01012301 | DoorDash | $145.88 | $43.76 | $102.12 | 2026-03-11 20:22:17 |
| TXN-01009594 | DoorDash | $132.23 | $39.67 | $92.56 | 2026-03-11 20:19:24 |
| TXN-01011378 | DoorDash | $122.82 | $36.85 | $85.97 | 2026-03-11 20:16:04 |
| TXN-01010388 | DoorDash | $50.45 | $15.13 | $35.32 | 2026-03-11 20:14:32 |
| TXN-01010012 | DoorDash | $128.61 | $38.58 | $90.03 | 2026-03-11 19:57:25 |
| TXN-01010950 | DoorDash | $156.38 | $46.91 | $109.47 | 2026-03-11 19:42:21 |
| TXN-01010602 | DoorDash | $46.88 | $14.06 | $32.82 | 2026-03-11 19:37:08 |
| TXN-01011356 | DoorDash | $132.00 | $39.60 | $92.40 | 2026-03-11 19:36:50 |
| TXN-01010671 | DoorDash | $56.61 | $16.98 | $39.63 | 2026-03-11 19:29:07 |