Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012126 | DoorDash | $73.47 | $22.04 | $51.43 | 2026-03-11 19:25:00 |
| TXN-01010193 | DoorDash | $103.91 | $31.17 | $72.74 | 2026-03-11 18:59:07 |
| TXN-01010019 | DoorDash | $140.84 | $42.25 | $98.59 | 2026-03-11 18:57:03 |
| TXN-01011319 | DoorDash | $130.11 | $39.03 | $91.08 | 2026-03-11 18:37:59 |
| TXN-01011191 | DoorDash | $124.61 | $37.38 | $87.23 | 2026-03-11 18:36:22 |
| TXN-01010516 | DoorDash | $99.03 | $29.71 | $69.32 | 2026-03-11 18:32:49 |
| TXN-01010480 | DoorDash | $47.96 | $14.39 | $33.57 | 2026-03-11 18:28:13 |
| TXN-01009477 | DoorDash | $112.06 | $33.62 | $78.44 | 2026-03-11 18:24:51 |
| TXN-01011184 | DoorDash | $75.71 | $22.71 | $53.00 | 2026-03-11 18:23:55 |
| TXN-01011868 | DoorDash | $110.27 | $33.08 | $77.19 | 2026-03-11 18:15:56 |
| TXN-01009763 | DoorDash | $86.00 | $25.80 | $60.20 | 2026-03-11 18:06:52 |
| TXN-01012304 | DoorDash | $112.63 | $33.79 | $78.84 | 2026-03-11 17:53:56 |
| TXN-01011603 | DoorDash | $93.58 | $28.07 | $65.51 | 2026-03-11 17:50:46 |
| TXN-01012172 | DoorDash | $136.10 | $40.83 | $95.27 | 2026-03-11 17:50:18 |
| TXN-01010510 | DoorDash | $87.21 | $26.16 | $61.05 | 2026-03-11 17:49:33 |
| TXN-01009645 | DoorDash | $91.54 | $27.46 | $64.08 | 2026-03-11 17:44:48 |
| TXN-01011254 | DoorDash | $73.97 | $22.19 | $51.78 | 2026-03-11 17:35:48 |
| TXN-01011957 | DoorDash | $156.39 | $46.92 | $109.47 | 2026-03-11 17:31:26 |
| TXN-01011717 | DoorDash | $158.99 | $47.70 | $111.29 | 2026-03-11 17:24:46 |
| TXN-01011419 | DoorDash | $134.13 | $40.24 | $93.89 | 2026-03-11 17:23:22 |
| TXN-01010782 | DoorDash | $51.81 | $15.54 | $36.27 | 2026-03-11 17:20:39 |
| TXN-01012328 | DoorDash | $66.75 | $20.02 | $46.73 | 2026-03-11 17:15:32 |
| TXN-01009950 | DoorDash | $101.09 | $30.33 | $70.76 | 2026-03-11 17:12:45 |
| TXN-01010435 | DoorDash | $135.13 | $40.54 | $94.59 | 2026-03-11 17:04:50 |
| TXN-01010918 | DoorDash | $97.75 | $29.32 | $68.43 | 2026-03-11 16:59:25 |