Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011025 | DoorDash | $73.77 | $22.13 | $51.64 | 2026-03-11 11:08:27 |
| TXN-01009819 | DoorDash | $47.70 | $14.31 | $33.39 | 2026-03-11 10:44:06 |
| TXN-01009381 | DoorDash | $53.92 | $16.18 | $37.74 | 2026-03-11 10:29:36 |
| TXN-01010262 | DoorDash | $92.96 | $27.89 | $65.07 | 2026-03-11 10:28:20 |
| TXN-01009917 | DoorDash | $132.08 | $39.62 | $92.46 | 2026-03-11 09:34:54 |
| TXN-01011666 | DoorDash | $57.86 | $17.36 | $40.50 | 2026-03-11 09:29:10 |
| TXN-01009935 | DoorDash | $133.36 | $40.01 | $93.35 | 2026-03-11 09:27:19 |
| TXN-01009708 | DoorDash | $93.35 | $28.00 | $65.35 | 2026-03-11 09:10:21 |
| TXN-01010931 | DoorDash | $44.67 | $13.40 | $31.27 | 2026-03-11 09:03:33 |
| TXN-01011473 | DoorDash | $80.64 | $24.19 | $56.45 | 2026-03-11 08:26:49 |
| TXN-01010296 | DoorDash | $61.41 | $18.42 | $42.99 | 2026-03-11 08:18:05 |
| TXN-01012124 | DoorDash | $142.85 | $42.85 | $100.00 | 2026-03-11 07:40:09 |
| TXN-01011622 | DoorDash | $122.68 | $36.80 | $85.88 | 2026-03-10 22:32:32 |
| TXN-01010600 | DoorDash | $100.78 | $30.23 | $70.55 | 2026-03-10 22:00:49 |
| TXN-01011479 | DoorDash | $148.13 | $44.44 | $103.69 | 2026-03-10 20:25:23 |
| TXN-01009996 | DoorDash | $153.96 | $46.19 | $107.77 | 2026-03-10 20:12:30 |
| TXN-01010925 | DoorDash | $148.85 | $44.65 | $104.20 | 2026-03-10 20:10:31 |
| TXN-01011962 | DoorDash | $68.66 | $20.60 | $48.06 | 2026-03-10 20:00:35 |
| TXN-01009350 | DoorDash | $137.16 | $41.15 | $96.01 | 2026-03-10 19:56:10 |
| TXN-01010770 | DoorDash | $120.01 | $36.00 | $84.01 | 2026-03-10 19:55:00 |
| TXN-01011255 | DoorDash | $154.96 | $46.49 | $108.47 | 2026-03-10 19:54:47 |
| TXN-01009549 | DoorDash | $51.34 | $15.40 | $35.94 | 2026-03-10 19:51:24 |
| TXN-01010629 | DoorDash | $45.91 | $13.77 | $32.14 | 2026-03-10 19:50:50 |
| TXN-01012190 | DoorDash | $132.23 | $39.67 | $92.56 | 2026-03-10 19:47:14 |
| TXN-01010779 | DoorDash | $98.24 | $29.47 | $68.77 | 2026-03-10 19:45:54 |