Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010096 | DoorDash | $79.65 | $23.89 | $55.76 | 2026-03-10 19:45:42 |
| TXN-01010359 | DoorDash | $85.40 | $25.62 | $59.78 | 2026-03-10 19:36:42 |
| TXN-01010772 | DoorDash | $91.61 | $27.48 | $64.13 | 2026-03-10 19:35:39 |
| TXN-01011548 | DoorDash | $138.02 | $41.41 | $96.61 | 2026-03-10 19:30:49 |
| TXN-01010763 | DoorDash | $154.22 | $46.27 | $107.95 | 2026-03-10 19:30:03 |
| TXN-01009713 | DoorDash | $45.34 | $13.60 | $31.74 | 2026-03-10 19:24:07 |
| TXN-01011273 | DoorDash | $146.49 | $43.95 | $102.54 | 2026-03-10 19:19:00 |
| TXN-01009482 | DoorDash | $44.74 | $13.42 | $31.32 | 2026-03-10 19:17:28 |
| TXN-01012088 | DoorDash | $133.55 | $40.07 | $93.48 | 2026-03-10 19:01:35 |
| TXN-01011988 | DoorDash | $134.92 | $40.48 | $94.44 | 2026-03-10 18:51:59 |
| TXN-01010596 | DoorDash | $135.04 | $40.51 | $94.53 | 2026-03-10 18:44:05 |
| TXN-01011647 | DoorDash | $156.07 | $46.82 | $109.25 | 2026-03-10 18:39:51 |
| TXN-01010460 | DoorDash | $95.09 | $28.53 | $66.56 | 2026-03-10 18:37:02 |
| TXN-01011514 | DoorDash | $94.89 | $28.47 | $66.42 | 2026-03-10 18:23:06 |
| TXN-01011440 | DoorDash | $107.68 | $32.30 | $75.38 | 2026-03-10 18:17:24 |
| TXN-01009681 | DoorDash | $143.69 | $43.11 | $100.58 | 2026-03-10 18:15:58 |
| TXN-01012020 | DoorDash | $155.80 | $46.74 | $109.06 | 2026-03-10 18:11:10 |
| TXN-01011100 | DoorDash | $135.90 | $40.77 | $95.13 | 2026-03-10 18:03:45 |
| TXN-01010728 | DoorDash | $84.10 | $25.23 | $58.87 | 2026-03-10 18:01:51 |
| TXN-01011768 | DoorDash | $122.50 | $36.75 | $85.75 | 2026-03-10 17:53:36 |
| TXN-01012105 | DoorDash | $94.68 | $28.40 | $66.28 | 2026-03-10 17:48:40 |
| TXN-01012101 | DoorDash | $79.79 | $23.94 | $55.85 | 2026-03-10 17:47:18 |
| TXN-01010133 | DoorDash | $149.36 | $44.81 | $104.55 | 2026-03-10 17:43:40 |
| TXN-01011155 | DoorDash | $116.19 | $34.86 | $81.33 | 2026-03-10 17:43:10 |
| TXN-01010548 | DoorDash | $102.55 | $30.76 | $71.79 | 2026-03-10 17:39:18 |