Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014695 | GrubHub | $46.45 | $13.94 | $32.51 | 2026-04-06 13:24:28 |
| TXN-01010286 | DoorDash | $99.37 | $29.81 | $69.56 | 2026-04-06 13:22:28 |
| TXN-01016466 | Toast | $39.23 | $1.02 | $38.21 | 2026-04-06 13:21:54 |
| TXN-01013008 | UberEats | $44.07 | $13.22 | $30.85 | 2026-04-06 13:15:51 |
| TXN-01012587 | UberEats | $64.16 | $19.25 | $44.91 | 2026-04-06 13:15:46 |
| TXN-01012606 | UberEats | $66.34 | $19.90 | $46.44 | 2026-04-06 13:15:46 |
| TXN-01017889 | Square | $61.45 | $1.78 | $59.67 | 2026-04-06 13:08:42 |
| TXN-01010217 | DoorDash | $130.67 | $39.20 | $91.47 | 2026-04-06 13:07:38 |
| TXN-01014167 | UberEats | $47.75 | $14.32 | $33.43 | 2026-04-06 13:06:55 |
| TXN-01011701 | DoorDash | $156.51 | $46.95 | $109.56 | 2026-04-06 13:05:21 |
| TXN-01010253 | DoorDash | $137.55 | $41.27 | $96.28 | 2026-04-06 13:00:50 |
| TXN-01019690 | Clover | $66.54 | $1.60 | $64.94 | 2026-04-06 12:54:00 |
| TXN-01009354 | DoorDash | $68.74 | $20.62 | $48.12 | 2026-04-06 12:52:52 |
| TXN-01013537 | UberEats | $124.54 | $37.36 | $87.18 | 2026-04-06 12:52:11 |
| TXN-01015332 | GrubHub | $49.78 | $14.93 | $34.85 | 2026-04-06 12:51:33 |
| TXN-01011447 | DoorDash | $51.83 | $15.55 | $36.28 | 2026-04-06 12:51:08 |
| TXN-01014901 | GrubHub | $151.50 | $45.45 | $106.05 | 2026-04-06 12:49:43 |
| TXN-01010126 | DoorDash | $68.85 | $20.65 | $48.20 | 2026-04-06 12:48:15 |
| TXN-01017773 | Square | $87.14 | $2.53 | $84.61 | 2026-04-06 12:47:39 |
| TXN-01010691 | DoorDash | $100.51 | $30.15 | $70.36 | 2026-04-06 12:47:35 |
| TXN-01017836 | Square | $123.09 | $3.57 | $119.52 | 2026-04-06 12:46:30 |
| TXN-01018990 | Square | $60.60 | $1.76 | $58.84 | 2026-04-06 12:46:22 |
| TXN-01017712 | Square | $111.28 | $3.23 | $108.05 | 2026-04-06 12:43:05 |
| TXN-01011047 | DoorDash | $90.56 | $27.17 | $63.39 | 2026-04-06 12:42:55 |
| TXN-01010995 | DoorDash | $68.41 | $20.52 | $47.89 | 2026-04-06 12:40:09 |