Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009667 | DoorDash | $76.59 | $22.98 | $53.61 | 2026-04-04 17:50:34 |
| TXN-01009344 | DoorDash | $75.32 | $22.60 | $52.72 | 2026-04-04 17:34:14 |
| TXN-01009499 | DoorDash | $113.06 | $33.92 | $79.14 | 2026-04-04 17:29:20 |
| TXN-01012215 | DoorDash | $123.12 | $36.94 | $86.18 | 2026-04-04 17:28:02 |
| TXN-01011451 | DoorDash | $108.24 | $32.47 | $75.77 | 2026-04-04 17:27:23 |
| TXN-01010672 | DoorDash | $92.74 | $27.82 | $64.92 | 2026-04-04 16:28:19 |
| TXN-01011475 | DoorDash | $157.26 | $47.18 | $110.08 | 2026-04-04 15:46:47 |
| TXN-01009540 | DoorDash | $152.74 | $45.82 | $106.92 | 2026-04-04 15:45:15 |
| TXN-01009922 | DoorDash | $57.33 | $17.20 | $40.13 | 2026-04-04 15:35:39 |
| TXN-01011851 | DoorDash | $151.48 | $45.44 | $106.04 | 2026-04-04 15:22:28 |
| TXN-01011365 | DoorDash | $81.73 | $24.52 | $57.21 | 2026-04-04 15:06:37 |
| TXN-01011887 | DoorDash | $80.59 | $24.18 | $56.41 | 2026-04-04 15:03:08 |
| TXN-01010361 | DoorDash | $133.18 | $39.95 | $93.23 | 2026-04-04 15:00:23 |
| TXN-01010616 | DoorDash | $136.60 | $40.98 | $95.62 | 2026-04-04 14:55:51 |
| TXN-01009682 | DoorDash | $106.50 | $31.95 | $74.55 | 2026-04-04 14:40:21 |
| TXN-01009719 | DoorDash | $76.48 | $22.94 | $53.54 | 2026-04-04 14:36:14 |
| TXN-01011169 | DoorDash | $134.76 | $40.43 | $94.33 | 2026-04-04 14:28:22 |
| TXN-01009413 | DoorDash | $152.45 | $45.73 | $106.72 | 2026-04-04 14:27:58 |
| TXN-01011368 | DoorDash | $75.82 | $22.75 | $53.07 | 2026-04-04 14:07:56 |
| TXN-01010088 | DoorDash | $140.07 | $42.02 | $98.05 | 2026-04-04 13:51:50 |
| TXN-01010393 | DoorDash | $137.40 | $41.22 | $96.18 | 2026-04-04 13:51:05 |
| TXN-01011183 | DoorDash | $79.99 | $24.00 | $55.99 | 2026-04-04 13:25:38 |
| TXN-01009792 | DoorDash | $152.44 | $45.73 | $106.71 | 2026-04-04 13:22:15 |
| TXN-01010222 | DoorDash | $148.29 | $44.49 | $103.80 | 2026-04-04 13:07:15 |
| TXN-01009678 | DoorDash | $79.01 | $23.70 | $55.31 | 2026-04-04 12:49:18 |