Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015702 | GrubHub | $68.06 | $20.42 | $47.64 | 2026-03-31 09:09:54 |
| TXN-01015104 | GrubHub | $45.05 | $13.51 | $31.54 | 2026-03-30 21:38:18 |
| TXN-01014890 | GrubHub | $103.61 | $31.08 | $72.53 | 2026-03-30 21:24:09 |
| TXN-01015736 | GrubHub | $46.59 | $13.98 | $32.61 | 2026-03-30 21:04:54 |
| TXN-01015047 | GrubHub | $153.84 | $46.15 | $107.69 | 2026-03-30 21:04:11 |
| TXN-01015741 | GrubHub | $50.92 | $15.28 | $35.64 | 2026-03-30 20:41:51 |
| TXN-01015698 | GrubHub | $122.13 | $36.64 | $85.49 | 2026-03-30 20:38:10 |
| TXN-01015388 | GrubHub | $47.59 | $14.28 | $33.31 | 2026-03-30 20:35:24 |
| TXN-01014787 | GrubHub | $75.84 | $22.75 | $53.09 | 2026-03-30 20:02:25 |
| TXN-01015448 | GrubHub | $79.32 | $23.80 | $55.52 | 2026-03-30 19:59:53 |
| TXN-01015642 | GrubHub | $97.94 | $29.38 | $68.56 | 2026-03-30 19:59:13 |
| TXN-01014861 | GrubHub | $70.82 | $21.25 | $49.57 | 2026-03-30 19:48:51 |
| TXN-01015046 | GrubHub | $52.81 | $15.84 | $36.97 | 2026-03-30 19:18:48 |
| TXN-01015283 | GrubHub | $77.40 | $23.22 | $54.18 | 2026-03-30 19:08:53 |
| TXN-01015670 | GrubHub | $139.46 | $41.84 | $97.62 | 2026-03-30 18:52:34 |
| TXN-01015086 | GrubHub | $116.63 | $34.99 | $81.64 | 2026-03-30 18:38:00 |
| TXN-01015108 | GrubHub | $144.51 | $43.35 | $101.16 | 2026-03-30 18:37:13 |
| TXN-01015013 | GrubHub | $124.97 | $37.49 | $87.48 | 2026-03-30 18:26:28 |
| TXN-01015613 | GrubHub | $93.67 | $28.10 | $65.57 | 2026-03-30 18:22:58 |
| TXN-01015502 | GrubHub | $77.12 | $23.14 | $53.98 | 2026-03-30 18:20:24 |
| TXN-01014826 | GrubHub | $104.58 | $31.37 | $73.21 | 2026-03-30 17:53:49 |
| TXN-01015024 | GrubHub | $126.82 | $38.05 | $88.77 | 2026-03-30 17:40:20 |
| TXN-01014845 | GrubHub | $93.89 | $28.17 | $65.72 | 2026-03-30 16:52:09 |
| TXN-01015174 | GrubHub | $144.65 | $43.40 | $101.25 | 2026-03-30 16:47:55 |
| TXN-01014882 | GrubHub | $85.34 | $25.60 | $59.74 | 2026-03-30 14:28:19 |