Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019025 | Square | $137.87 | $4.00 | $133.87 | 2026-04-01 20:44:18 |
| TXN-01017966 | Square | $107.08 | $3.11 | $103.97 | 2026-04-01 20:31:08 |
| TXN-01018405 | Square | $100.52 | $2.92 | $97.60 | 2026-04-01 20:20:04 |
| TXN-01018766 | Square | $50.53 | $1.47 | $49.06 | 2026-04-01 19:52:48 |
| TXN-01017944 | Square | $139.13 | $4.03 | $135.10 | 2026-04-01 19:23:41 |
| TXN-01017916 | Square | $120.40 | $3.49 | $116.91 | 2026-04-01 19:06:44 |
| TXN-01018061 | Square | $81.43 | $2.36 | $79.07 | 2026-04-01 19:00:11 |
| TXN-01018283 | Square | $120.92 | $3.51 | $117.41 | 2026-04-01 18:55:26 |
| TXN-01017760 | Square | $105.87 | $3.07 | $102.80 | 2026-04-01 18:42:22 |
| TXN-01018352 | Square | $140.11 | $4.06 | $136.05 | 2026-04-01 18:33:39 |
| TXN-01017882 | Square | $57.79 | $1.68 | $56.11 | 2026-04-01 18:25:15 |
| TXN-01018989 | Square | $124.78 | $3.62 | $121.16 | 2026-04-01 18:10:25 |
| TXN-01018744 | Square | $74.58 | $2.16 | $72.42 | 2026-04-01 18:07:16 |
| TXN-01018488 | Square | $72.68 | $2.11 | $70.57 | 2026-04-01 18:06:42 |
| TXN-01018973 | Square | $64.14 | $1.86 | $62.28 | 2026-04-01 17:48:18 |
| TXN-01018774 | Square | $144.37 | $4.19 | $140.18 | 2026-04-01 17:46:31 |
| TXN-01018912 | Square | $142.07 | $4.12 | $137.95 | 2026-04-01 17:26:27 |
| TXN-01017748 | Square | $119.07 | $3.45 | $115.62 | 2026-04-01 17:07:57 |
| TXN-01018747 | Square | $102.64 | $2.98 | $99.66 | 2026-04-01 17:02:22 |
| TXN-01018945 | Square | $103.57 | $3.00 | $100.57 | 2026-04-01 15:30:01 |
| TXN-01018148 | Square | $123.19 | $3.57 | $119.62 | 2026-04-01 15:11:15 |
| TXN-01017779 | Square | $129.50 | $3.76 | $125.74 | 2026-04-01 14:57:58 |
| TXN-01018175 | Square | $140.46 | $4.07 | $136.39 | 2026-04-01 14:33:05 |
| TXN-01018435 | Square | $118.96 | $3.45 | $115.51 | 2026-04-01 14:07:01 |
| TXN-01018874 | Square | $63.42 | $1.84 | $61.58 | 2026-04-01 13:50:36 |