Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016080 | Toast | $99.14 | $2.58 | $96.56 | 2026-04-03 11:07:17 |
| TXN-01017406 | Toast | $122.26 | $3.18 | $119.08 | 2026-04-03 11:05:28 |
| TXN-01017512 | Toast | $98.59 | $2.56 | $96.03 | 2026-04-03 10:00:37 |
| TXN-01016882 | Toast | $43.03 | $1.12 | $41.91 | 2026-04-03 09:57:58 |
| TXN-01016551 | Toast | $130.72 | $3.40 | $127.32 | 2026-04-03 09:47:50 |
| TXN-01017029 | Toast | $128.01 | $3.33 | $124.68 | 2026-04-03 09:40:59 |
| TXN-01016002 | Toast | $87.80 | $2.28 | $85.52 | 2026-04-03 09:00:36 |
| TXN-01017261 | Toast | $132.27 | $3.44 | $128.83 | 2026-04-03 08:23:13 |
| TXN-01016340 | Toast | $69.09 | $1.80 | $67.29 | 2026-04-03 07:41:40 |
| TXN-01016062 | Toast | $120.07 | $3.12 | $116.95 | 2026-04-02 23:29:58 |
| TXN-01016616 | Toast | $130.45 | $3.39 | $127.06 | 2026-04-02 22:42:16 |
| TXN-01016470 | Toast | $95.15 | $2.47 | $92.68 | 2026-04-02 22:34:42 |
| TXN-01016256 | Toast | $41.12 | $1.07 | $40.05 | 2026-04-02 21:50:04 |
| TXN-01016838 | Toast | $136.87 | $3.56 | $133.31 | 2026-04-02 21:08:17 |
| TXN-01015813 | Toast | $90.10 | $2.34 | $87.76 | 2026-04-02 20:49:36 |
| TXN-01016218 | Toast | $57.02 | $1.48 | $55.54 | 2026-04-02 20:36:07 |
| TXN-01016037 | Toast | $74.94 | $1.95 | $72.99 | 2026-04-02 20:35:08 |
| TXN-01016291 | Toast | $92.64 | $2.41 | $90.23 | 2026-04-02 20:34:45 |
| TXN-01016806 | Toast | $64.94 | $1.69 | $63.25 | 2026-04-02 20:05:59 |
| TXN-01016833 | Toast | $138.76 | $3.61 | $135.15 | 2026-04-02 19:55:53 |
| TXN-01016513 | Toast | $66.93 | $1.74 | $65.19 | 2026-04-02 19:53:14 |
| TXN-01017026 | Toast | $74.12 | $1.93 | $72.19 | 2026-04-02 19:52:36 |
| TXN-01017389 | Toast | $73.24 | $1.90 | $71.34 | 2026-04-02 19:49:43 |
| TXN-01017549 | Toast | $138.41 | $3.60 | $134.81 | 2026-04-02 19:36:39 |
| TXN-01016690 | Toast | $70.73 | $1.84 | $68.89 | 2026-04-02 19:13:54 |