Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011655 | DoorDash | $128.99 | $38.70 | $90.29 | 2026-03-10 17:33:14 |
| TXN-01010201 | DoorDash | $101.55 | $30.46 | $71.09 | 2026-03-10 17:28:34 |
| TXN-01009552 | DoorDash | $77.50 | $23.25 | $54.25 | 2026-03-10 16:19:15 |
| TXN-01011387 | DoorDash | $51.50 | $15.45 | $36.05 | 2026-03-10 16:16:12 |
| TXN-01010178 | DoorDash | $129.61 | $38.88 | $90.73 | 2026-03-10 16:11:44 |
| TXN-01012143 | DoorDash | $145.24 | $43.57 | $101.67 | 2026-03-10 16:11:14 |
| TXN-01010454 | DoorDash | $112.96 | $33.89 | $79.07 | 2026-03-10 15:27:15 |
| TXN-01010461 | DoorDash | $86.22 | $25.87 | $60.35 | 2026-03-10 15:12:09 |
| TXN-01011260 | DoorDash | $56.08 | $16.82 | $39.26 | 2026-03-10 15:07:28 |
| TXN-01010139 | DoorDash | $149.84 | $44.95 | $104.89 | 2026-03-10 14:48:59 |
| TXN-01011414 | DoorDash | $56.66 | $17.00 | $39.66 | 2026-03-10 14:31:26 |
| TXN-01011143 | DoorDash | $71.49 | $21.45 | $50.04 | 2026-03-10 14:20:03 |
| TXN-01009890 | DoorDash | $98.11 | $29.43 | $68.68 | 2026-03-10 14:09:16 |
| TXN-01010482 | DoorDash | $139.61 | $41.88 | $97.73 | 2026-03-10 14:01:15 |
| TXN-01011726 | DoorDash | $132.16 | $39.65 | $92.51 | 2026-03-10 13:44:46 |
| TXN-01009568 | DoorDash | $129.99 | $39.00 | $90.99 | 2026-03-10 13:41:33 |
| TXN-01010715 | DoorDash | $88.65 | $26.60 | $62.05 | 2026-03-10 13:39:30 |
| TXN-01010574 | DoorDash | $67.92 | $20.38 | $47.54 | 2026-03-10 13:39:14 |
| TXN-01010403 | DoorDash | $77.18 | $23.15 | $54.03 | 2026-03-10 13:30:54 |
| TXN-01012256 | DoorDash | $54.80 | $16.44 | $38.36 | 2026-03-10 13:20:33 |
| TXN-01010687 | DoorDash | $45.82 | $13.75 | $32.07 | 2026-03-10 13:18:16 |
| TXN-01010804 | DoorDash | $141.90 | $42.57 | $99.33 | 2026-03-10 13:07:14 |
| TXN-01010627 | DoorDash | $143.76 | $43.13 | $100.63 | 2026-03-10 13:02:22 |
| TXN-01010815 | DoorDash | $96.85 | $29.05 | $67.80 | 2026-03-10 13:01:50 |
| TXN-01011645 | DoorDash | $43.75 | $13.12 | $30.63 | 2026-03-10 12:48:12 |