Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010131 | DoorDash | $67.65 | $20.30 | $47.35 | 2026-03-10 07:45:41 |
| TXN-01011028 | DoorDash | $103.42 | $31.03 | $72.39 | 2026-03-10 07:41:23 |
| TXN-01011196 | DoorDash | $127.13 | $38.14 | $88.99 | 2026-03-09 23:19:50 |
| TXN-01009336 | DoorDash | $53.77 | $16.13 | $37.64 | 2026-03-09 22:55:32 |
| TXN-01010549 | DoorDash | $60.31 | $18.09 | $42.22 | 2026-03-09 22:42:21 |
| TXN-01011785 | DoorDash | $158.42 | $47.53 | $110.89 | 2026-03-09 22:35:00 |
| TXN-01009508 | DoorDash | $70.32 | $21.10 | $49.22 | 2026-03-09 22:21:51 |
| TXN-01011117 | DoorDash | $110.72 | $33.22 | $77.50 | 2026-03-09 21:51:41 |
| TXN-01011074 | DoorDash | $147.63 | $44.29 | $103.34 | 2026-03-09 20:50:26 |
| TXN-01011929 | DoorDash | $108.61 | $32.58 | $76.03 | 2026-03-09 20:45:23 |
| TXN-01012116 | DoorDash | $108.43 | $32.53 | $75.90 | 2026-03-09 20:37:03 |
| TXN-01010383 | DoorDash | $71.88 | $21.56 | $50.32 | 2026-03-09 20:35:43 |
| TXN-01010071 | DoorDash | $110.07 | $33.02 | $77.05 | 2026-03-09 20:27:40 |
| TXN-01010306 | DoorDash | $115.84 | $34.75 | $81.09 | 2026-03-09 20:24:19 |
| TXN-01009797 | DoorDash | $132.38 | $39.71 | $92.67 | 2026-03-09 20:22:25 |
| TXN-01010309 | DoorDash | $139.16 | $41.75 | $97.41 | 2026-03-09 20:14:50 |
| TXN-01010317 | DoorDash | $121.42 | $36.43 | $84.99 | 2026-03-09 19:46:02 |
| TXN-01009949 | DoorDash | $126.38 | $37.91 | $88.47 | 2026-03-09 19:44:51 |
| TXN-01012199 | DoorDash | $127.74 | $38.32 | $89.42 | 2026-03-09 19:37:09 |
| TXN-01011635 | DoorDash | $138.95 | $41.68 | $97.27 | 2026-03-09 19:35:55 |
| TXN-01009967 | DoorDash | $82.55 | $24.76 | $57.79 | 2026-03-09 19:24:51 |
| TXN-01011439 | DoorDash | $62.15 | $18.64 | $43.51 | 2026-03-09 19:24:31 |
| TXN-01009947 | DoorDash | $51.45 | $15.44 | $36.01 | 2026-03-09 19:20:12 |
| TXN-01011000 | DoorDash | $149.60 | $44.88 | $104.72 | 2026-03-09 19:12:18 |
| TXN-01011357 | DoorDash | $142.64 | $42.79 | $99.85 | 2026-03-09 19:11:33 |