Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012014 | DoorDash | $78.25 | $23.47 | $54.78 | 2026-03-09 18:57:57 |
| TXN-01010494 | DoorDash | $153.98 | $46.19 | $107.79 | 2026-03-09 18:57:56 |
| TXN-01011531 | DoorDash | $81.17 | $24.35 | $56.82 | 2026-03-09 18:57:39 |
| TXN-01010648 | DoorDash | $55.46 | $16.64 | $38.82 | 2026-03-09 18:57:14 |
| TXN-01009762 | DoorDash | $110.10 | $33.03 | $77.07 | 2026-03-09 18:52:33 |
| TXN-01011727 | DoorDash | $91.02 | $27.31 | $63.71 | 2026-03-09 18:50:58 |
| TXN-01011532 | DoorDash | $76.74 | $23.02 | $53.72 | 2026-03-09 18:50:18 |
| TXN-01009906 | DoorDash | $134.00 | $40.20 | $93.80 | 2026-03-09 18:49:43 |
| TXN-01009767 | DoorDash | $118.86 | $35.66 | $83.20 | 2026-03-09 18:48:55 |
| TXN-01009595 | DoorDash | $95.98 | $28.79 | $67.19 | 2026-03-09 18:39:43 |
| TXN-01009707 | DoorDash | $126.92 | $38.08 | $88.84 | 2026-03-09 18:33:32 |
| TXN-01011033 | DoorDash | $74.41 | $22.32 | $52.09 | 2026-03-09 18:29:44 |
| TXN-01011766 | DoorDash | $119.64 | $35.89 | $83.75 | 2026-03-09 18:18:43 |
| TXN-01010254 | DoorDash | $145.54 | $43.66 | $101.88 | 2026-03-09 18:18:17 |
| TXN-01009933 | DoorDash | $43.96 | $13.19 | $30.77 | 2026-03-09 18:17:02 |
| TXN-01012115 | DoorDash | $115.59 | $34.68 | $80.91 | 2026-03-09 18:15:52 |
| TXN-01010977 | DoorDash | $89.88 | $26.96 | $62.92 | 2026-03-09 18:09:52 |
| TXN-01010434 | DoorDash | $115.16 | $34.55 | $80.61 | 2026-03-09 18:07:28 |
| TXN-01011346 | DoorDash | $82.02 | $24.61 | $57.41 | 2026-03-09 17:58:22 |
| TXN-01010980 | DoorDash | $113.74 | $34.12 | $79.62 | 2026-03-09 17:54:05 |
| TXN-01010688 | DoorDash | $115.23 | $34.57 | $80.66 | 2026-03-09 17:50:39 |
| TXN-01011805 | DoorDash | $114.22 | $34.27 | $79.95 | 2026-03-09 17:49:49 |
| TXN-01010508 | DoorDash | $141.88 | $42.56 | $99.32 | 2026-03-09 17:34:27 |
| TXN-01011134 | DoorDash | $144.76 | $43.43 | $101.33 | 2026-03-09 17:28:04 |
| TXN-01010853 | DoorDash | $131.09 | $39.33 | $91.76 | 2026-03-09 17:27:24 |