Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009613 | DoorDash | $78.62 | $23.59 | $55.03 | 2026-03-09 17:26:59 |
| TXN-01010798 | DoorDash | $149.13 | $44.74 | $104.39 | 2026-03-09 17:25:31 |
| TXN-01011109 | DoorDash | $71.64 | $21.49 | $50.15 | 2026-03-09 17:19:57 |
| TXN-01011163 | DoorDash | $143.92 | $43.18 | $100.74 | 2026-03-09 17:01:21 |
| TXN-01012174 | DoorDash | $52.47 | $15.74 | $36.73 | 2026-03-09 16:48:40 |
| TXN-01011178 | DoorDash | $131.68 | $39.50 | $92.18 | 2026-03-09 16:36:19 |
| TXN-01010411 | DoorDash | $157.84 | $47.35 | $110.49 | 2026-03-09 16:29:05 |
| TXN-01012054 | DoorDash | $80.98 | $24.29 | $56.69 | 2026-03-09 16:19:20 |
| TXN-01011882 | DoorDash | $104.32 | $31.30 | $73.02 | 2026-03-09 16:12:05 |
| TXN-01011659 | DoorDash | $74.71 | $22.41 | $52.30 | 2026-03-09 16:01:51 |
| TXN-01010604 | DoorDash | $103.61 | $31.08 | $72.53 | 2026-03-09 15:51:06 |
| TXN-01011758 | DoorDash | $96.52 | $28.96 | $67.56 | 2026-03-09 15:49:15 |
| TXN-01012025 | DoorDash | $144.34 | $43.30 | $101.04 | 2026-03-09 15:42:47 |
| TXN-01012148 | DoorDash | $155.93 | $46.78 | $109.15 | 2026-03-09 15:28:21 |
| TXN-01011510 | DoorDash | $47.24 | $14.17 | $33.07 | 2026-03-09 15:21:25 |
| TXN-01009854 | DoorDash | $81.64 | $24.49 | $57.15 | 2026-03-09 15:14:45 |
| TXN-01011991 | DoorDash | $109.75 | $32.92 | $76.83 | 2026-03-09 15:11:22 |
| TXN-01010029 | DoorDash | $133.71 | $40.11 | $93.60 | 2026-03-09 14:51:17 |
| TXN-01009936 | DoorDash | $155.91 | $46.77 | $109.14 | 2026-03-09 14:38:31 |
| TXN-01011306 | DoorDash | $132.36 | $39.71 | $92.65 | 2026-03-09 14:21:07 |
| TXN-01011696 | DoorDash | $145.57 | $43.67 | $101.90 | 2026-03-09 14:20:43 |
| TXN-01011597 | DoorDash | $73.50 | $22.05 | $51.45 | 2026-03-09 14:17:39 |
| TXN-01010192 | DoorDash | $85.38 | $25.61 | $59.77 | 2026-03-09 14:09:57 |
| TXN-01011119 | DoorDash | $143.13 | $42.94 | $100.19 | 2026-03-09 14:07:25 |
| TXN-01011537 | DoorDash | $75.81 | $22.74 | $53.07 | 2026-03-09 14:05:55 |