Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012122 | DoorDash | $55.82 | $16.75 | $39.07 | 2026-03-09 14:02:48 |
| TXN-01010038 | DoorDash | $83.69 | $25.11 | $58.58 | 2026-03-09 13:59:32 |
| TXN-01012103 | DoorDash | $51.32 | $15.40 | $35.92 | 2026-03-09 13:44:11 |
| TXN-01012049 | DoorDash | $74.18 | $22.25 | $51.93 | 2026-03-09 13:41:54 |
| TXN-01011837 | DoorDash | $109.96 | $32.99 | $76.97 | 2026-03-09 13:41:28 |
| TXN-01010866 | DoorDash | $153.02 | $45.91 | $107.11 | 2026-03-09 13:40:50 |
| TXN-01010889 | DoorDash | $87.18 | $26.15 | $61.03 | 2026-03-09 13:12:26 |
| TXN-01010814 | DoorDash | $55.83 | $16.75 | $39.08 | 2026-03-09 13:07:55 |
| TXN-01010158 | DoorDash | $57.38 | $17.21 | $40.17 | 2026-03-09 13:04:24 |
| TXN-01012040 | DoorDash | $107.35 | $32.20 | $75.15 | 2026-03-09 13:00:49 |
| TXN-01011585 | DoorDash | $120.02 | $36.01 | $84.01 | 2026-03-09 12:48:34 |
| TXN-01009640 | DoorDash | $156.53 | $46.96 | $109.57 | 2026-03-09 12:47:10 |
| TXN-01009548 | DoorDash | $123.78 | $37.13 | $86.65 | 2026-03-09 12:45:39 |
| TXN-01012270 | DoorDash | $95.69 | $28.71 | $66.98 | 2026-03-09 12:44:51 |
| TXN-01011233 | DoorDash | $55.95 | $16.79 | $39.16 | 2026-03-09 12:41:12 |
| TXN-01011515 | DoorDash | $155.44 | $46.63 | $108.81 | 2026-03-09 12:15:25 |
| TXN-01010938 | DoorDash | $59.39 | $17.82 | $41.57 | 2026-03-09 12:13:04 |
| TXN-01009357 | DoorDash | $63.15 | $18.95 | $44.20 | 2026-03-09 12:07:35 |
| TXN-01010519 | DoorDash | $143.59 | $43.08 | $100.51 | 2026-03-09 12:00:50 |
| TXN-01010095 | DoorDash | $118.42 | $35.53 | $82.89 | 2026-03-09 11:59:20 |
| TXN-01012291 | DoorDash | $140.29 | $42.09 | $98.20 | 2026-03-09 11:56:00 |
| TXN-01011068 | DoorDash | $85.48 | $25.64 | $59.84 | 2026-03-09 11:51:01 |
| TXN-01009447 | DoorDash | $74.99 | $22.50 | $52.49 | 2026-03-09 11:44:56 |
| TXN-01011322 | DoorDash | $154.98 | $46.49 | $108.49 | 2026-03-09 11:39:57 |
| TXN-01012136 | DoorDash | $135.37 | $40.61 | $94.76 | 2026-03-09 11:24:01 |