Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010686 | DoorDash | $153.09 | $45.93 | $107.16 | 2026-03-09 11:23:47 |
| TXN-01012027 | DoorDash | $51.71 | $15.51 | $36.20 | 2026-03-09 11:18:53 |
| TXN-01009577 | DoorDash | $96.23 | $28.87 | $67.36 | 2026-03-09 11:18:03 |
| TXN-01009528 | DoorDash | $141.63 | $42.49 | $99.14 | 2026-03-09 10:31:51 |
| TXN-01010439 | DoorDash | $45.83 | $13.75 | $32.08 | 2026-03-09 10:25:01 |
| TXN-01009514 | DoorDash | $63.55 | $19.06 | $44.49 | 2026-03-09 10:18:08 |
| TXN-01010105 | DoorDash | $155.01 | $46.50 | $108.51 | 2026-03-09 10:17:29 |
| TXN-01010427 | DoorDash | $96.33 | $28.90 | $67.43 | 2026-03-09 09:52:40 |
| TXN-01011857 | DoorDash | $69.66 | $20.90 | $48.76 | 2026-03-09 09:21:22 |
| TXN-01009372 | DoorDash | $141.41 | $42.42 | $98.99 | 2026-03-09 09:15:42 |
| TXN-01011566 | DoorDash | $92.19 | $27.66 | $64.53 | 2026-03-09 09:05:38 |
| TXN-01010631 | DoorDash | $44.34 | $13.30 | $31.04 | 2026-03-09 08:56:18 |
| TXN-01012062 | DoorDash | $74.84 | $22.45 | $52.39 | 2026-03-09 08:38:39 |
| TXN-01010774 | DoorDash | $147.51 | $44.25 | $103.26 | 2026-03-08 22:26:04 |
| TXN-01009445 | DoorDash | $79.80 | $23.94 | $55.86 | 2026-03-08 21:40:10 |
| TXN-01010507 | DoorDash | $131.35 | $39.40 | $91.95 | 2026-03-08 21:34:38 |
| TXN-01009485 | DoorDash | $91.79 | $27.54 | $64.25 | 2026-03-08 20:48:03 |
| TXN-01010761 | DoorDash | $120.33 | $36.10 | $84.23 | 2026-03-08 20:46:20 |
| TXN-01010477 | DoorDash | $65.94 | $19.78 | $46.16 | 2026-03-08 20:41:50 |
| TXN-01009509 | DoorDash | $93.92 | $28.18 | $65.74 | 2026-03-08 20:33:22 |
| TXN-01011874 | DoorDash | $106.87 | $32.06 | $74.81 | 2026-03-08 20:33:21 |
| TXN-01011543 | DoorDash | $99.32 | $29.80 | $69.52 | 2026-03-08 20:30:22 |
| TXN-01012321 | DoorDash | $155.90 | $46.77 | $109.13 | 2026-03-08 20:19:38 |
| TXN-01009677 | DoorDash | $120.87 | $36.26 | $84.61 | 2026-03-08 20:08:36 |
| TXN-01009670 | DoorDash | $63.30 | $18.99 | $44.31 | 2026-03-08 20:04:20 |