Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011776 | DoorDash | $153.00 | $45.90 | $107.10 | 2026-03-08 20:00:42 |
| TXN-01011976 | DoorDash | $99.90 | $29.97 | $69.93 | 2026-03-08 19:55:45 |
| TXN-01011904 | DoorDash | $155.13 | $46.54 | $108.59 | 2026-03-08 19:54:31 |
| TXN-01009507 | DoorDash | $55.67 | $16.70 | $38.97 | 2026-03-08 19:52:54 |
| TXN-01010451 | DoorDash | $125.89 | $37.77 | $88.12 | 2026-03-08 19:48:52 |
| TXN-01011825 | DoorDash | $119.76 | $35.93 | $83.83 | 2026-03-08 19:35:40 |
| TXN-01010835 | DoorDash | $54.82 | $16.45 | $38.37 | 2026-03-08 19:34:02 |
| TXN-01009511 | DoorDash | $92.98 | $27.89 | $65.09 | 2026-03-08 19:26:13 |
| TXN-01012264 | DoorDash | $84.09 | $25.23 | $58.86 | 2026-03-08 19:23:15 |
| TXN-01011294 | DoorDash | $125.06 | $37.52 | $87.54 | 2026-03-08 19:19:06 |
| TXN-01010943 | DoorDash | $127.63 | $38.29 | $89.34 | 2026-03-08 19:13:28 |
| TXN-01011489 | DoorDash | $87.53 | $26.26 | $61.27 | 2026-03-08 19:10:18 |
| TXN-01009972 | DoorDash | $71.21 | $21.36 | $49.85 | 2026-03-08 18:55:30 |
| TXN-01011340 | DoorDash | $148.36 | $44.51 | $103.85 | 2026-03-08 18:48:56 |
| TXN-01009362 | DoorDash | $123.52 | $37.06 | $86.46 | 2026-03-08 18:44:06 |
| TXN-01011360 | DoorDash | $69.10 | $20.73 | $48.37 | 2026-03-08 18:34:14 |
| TXN-01010352 | DoorDash | $121.30 | $36.39 | $84.91 | 2026-03-08 18:31:18 |
| TXN-01009399 | DoorDash | $70.01 | $21.00 | $49.01 | 2026-03-08 18:25:17 |
| TXN-01012001 | DoorDash | $151.99 | $45.60 | $106.39 | 2026-03-08 18:21:52 |
| TXN-01010695 | DoorDash | $156.21 | $46.86 | $109.35 | 2026-03-08 18:21:01 |
| TXN-01011608 | DoorDash | $58.49 | $17.55 | $40.94 | 2026-03-08 18:16:43 |
| TXN-01009554 | DoorDash | $64.63 | $19.39 | $45.24 | 2026-03-08 17:58:12 |
| TXN-01010680 | DoorDash | $110.30 | $33.09 | $77.21 | 2026-03-08 17:54:41 |
| TXN-01009808 | DoorDash | $63.95 | $19.18 | $44.77 | 2026-03-08 17:54:23 |
| TXN-01010919 | DoorDash | $59.75 | $17.93 | $41.82 | 2026-03-08 17:42:40 |