Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009495 | DoorDash | $73.51 | $22.05 | $51.46 | 2026-03-08 17:14:53 |
| TXN-01009356 | DoorDash | $77.41 | $23.22 | $54.19 | 2026-03-08 17:11:05 |
| TXN-01012043 | DoorDash | $82.16 | $24.65 | $57.51 | 2026-03-08 17:07:17 |
| TXN-01011693 | DoorDash | $158.23 | $47.47 | $110.76 | 2026-03-08 16:44:32 |
| TXN-01011398 | DoorDash | $127.79 | $38.34 | $89.45 | 2026-03-08 16:41:33 |
| TXN-01009864 | DoorDash | $69.73 | $20.92 | $48.81 | 2026-03-08 16:40:16 |
| TXN-01010450 | DoorDash | $110.01 | $33.00 | $77.01 | 2026-03-08 16:38:57 |
| TXN-01010014 | DoorDash | $44.66 | $13.40 | $31.26 | 2026-03-08 16:01:20 |
| TXN-01012125 | DoorDash | $136.60 | $40.98 | $95.62 | 2026-03-08 15:54:15 |
| TXN-01010267 | DoorDash | $101.69 | $30.51 | $71.18 | 2026-03-08 15:45:20 |
| TXN-01011472 | DoorDash | $107.27 | $32.18 | $75.09 | 2026-03-08 15:24:20 |
| TXN-01011667 | DoorDash | $137.07 | $41.12 | $95.95 | 2026-03-08 15:16:30 |
| TXN-01010560 | DoorDash | $49.57 | $14.87 | $34.70 | 2026-03-08 15:12:23 |
| TXN-01010305 | DoorDash | $116.21 | $34.86 | $81.35 | 2026-03-08 14:57:36 |
| TXN-01009394 | DoorDash | $120.68 | $36.20 | $84.48 | 2026-03-08 14:50:20 |
| TXN-01009476 | DoorDash | $116.87 | $35.06 | $81.81 | 2026-03-08 14:47:47 |
| TXN-01011931 | DoorDash | $148.78 | $44.63 | $104.15 | 2026-03-08 14:47:08 |
| TXN-01011725 | DoorDash | $148.10 | $44.43 | $103.67 | 2026-03-08 14:35:47 |
| TXN-01010809 | DoorDash | $148.67 | $44.60 | $104.07 | 2026-03-08 14:24:42 |
| TXN-01010053 | DoorDash | $111.97 | $33.59 | $78.38 | 2026-03-08 14:24:23 |
| TXN-01010996 | DoorDash | $85.11 | $25.53 | $59.58 | 2026-03-08 14:11:09 |
| TXN-01009956 | DoorDash | $133.61 | $40.08 | $93.53 | 2026-03-08 14:09:56 |
| TXN-01011792 | DoorDash | $159.33 | $47.80 | $111.53 | 2026-03-08 14:03:54 |
| TXN-01011264 | DoorDash | $137.72 | $41.32 | $96.40 | 2026-03-08 14:01:54 |
| TXN-01012259 | DoorDash | $134.28 | $40.28 | $94.00 | 2026-03-08 14:01:27 |