Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011848 | DoorDash | $61.87 | $18.56 | $43.31 | 2026-03-08 13:55:36 |
| TXN-01012135 | DoorDash | $93.67 | $28.10 | $65.57 | 2026-03-08 13:49:41 |
| TXN-01011261 | DoorDash | $134.78 | $40.43 | $94.35 | 2026-03-08 13:45:15 |
| TXN-01010212 | DoorDash | $113.21 | $33.96 | $79.25 | 2026-03-08 13:40:00 |
| TXN-01009752 | DoorDash | $67.93 | $20.38 | $47.55 | 2026-03-08 13:31:33 |
| TXN-01009502 | DoorDash | $112.37 | $33.71 | $78.66 | 2026-03-08 13:31:30 |
| TXN-01011470 | DoorDash | $127.80 | $38.34 | $89.46 | 2026-03-08 13:31:16 |
| TXN-01009800 | DoorDash | $144.57 | $43.37 | $101.20 | 2026-03-08 13:28:37 |
| TXN-01009571 | DoorDash | $135.84 | $40.75 | $95.09 | 2026-03-08 13:18:45 |
| TXN-01010018 | DoorDash | $126.20 | $37.86 | $88.34 | 2026-03-08 13:02:35 |
| TXN-01011427 | DoorDash | $102.62 | $30.79 | $71.83 | 2026-03-08 13:01:15 |
| TXN-01011681 | DoorDash | $145.25 | $43.57 | $101.68 | 2026-03-08 12:52:34 |
| TXN-01010903 | DoorDash | $58.61 | $17.58 | $41.03 | 2026-03-08 12:51:52 |
| TXN-01009741 | DoorDash | $95.55 | $28.66 | $66.89 | 2026-03-08 12:48:24 |
| TXN-01010511 | DoorDash | $70.04 | $21.01 | $49.03 | 2026-03-08 12:44:43 |
| TXN-01010577 | DoorDash | $72.23 | $21.67 | $50.56 | 2026-03-08 12:40:17 |
| TXN-01009785 | DoorDash | $116.95 | $35.09 | $81.86 | 2026-03-08 12:35:22 |
| TXN-01012123 | DoorDash | $139.40 | $41.82 | $97.58 | 2026-03-08 12:34:05 |
| TXN-01009697 | DoorDash | $94.98 | $28.49 | $66.49 | 2026-03-08 12:28:14 |
| TXN-01011540 | DoorDash | $152.62 | $45.79 | $106.83 | 2026-03-08 12:26:33 |
| TXN-01009874 | DoorDash | $126.41 | $37.92 | $88.49 | 2026-03-08 12:16:22 |
| TXN-01009814 | DoorDash | $103.24 | $30.97 | $72.27 | 2026-03-08 12:13:44 |
| TXN-01010290 | DoorDash | $58.85 | $17.66 | $41.19 | 2026-03-08 12:11:21 |
| TXN-01009641 | DoorDash | $97.98 | $29.39 | $68.59 | 2026-03-08 12:08:19 |
| TXN-01011861 | DoorDash | $77.03 | $23.11 | $53.92 | 2026-03-08 12:07:44 |