Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019234 | Clover | $129.72 | $3.11 | $126.61 | 2026-04-06 12:34:30 |
| TXN-01011743 | DoorDash | $55.52 | $16.66 | $38.86 | 2026-04-06 12:33:06 |
| TXN-01012750 | UberEats | $155.02 | $46.51 | $108.51 | 2026-04-06 12:32:22 |
| TXN-01015602 | GrubHub | $64.28 | $19.28 | $45.00 | 2026-04-06 12:31:12 |
| TXN-01009870 | DoorDash | $108.21 | $32.46 | $75.75 | 2026-04-06 12:31:10 |
| TXN-01016101 | Toast | $47.16 | $1.23 | $45.93 | 2026-04-06 12:26:22 |
| TXN-01013626 | UberEats | $123.38 | $37.01 | $86.37 | 2026-04-06 12:26:16 |
| TXN-01016441 | Toast | $67.25 | $1.75 | $65.50 | 2026-04-06 12:22:59 |
| TXN-01016269 | Toast | $45.14 | $1.17 | $43.97 | 2026-04-06 12:18:56 |
| TXN-01016386 | Toast | $78.65 | $2.04 | $76.61 | 2026-04-06 12:17:59 |
| TXN-01019326 | Clover | $90.86 | $2.18 | $88.68 | 2026-04-06 12:13:52 |
| TXN-01014177 | UberEats | $50.01 | $15.00 | $35.01 | 2026-04-06 12:13:20 |
| TXN-01010732 | DoorDash | $110.16 | $33.05 | $77.11 | 2026-04-06 12:12:35 |
| TXN-01012946 | UberEats | $62.06 | $18.62 | $43.44 | 2026-04-06 12:10:16 |
| TXN-01014512 | UberEats | $62.44 | $18.73 | $43.71 | 2026-04-06 12:08:57 |
| TXN-01013246 | UberEats | $134.17 | $40.25 | $93.92 | 2026-04-06 12:08:48 |
| TXN-01015257 | GrubHub | $130.22 | $39.07 | $91.15 | 2026-04-06 12:08:09 |
| TXN-01016345 | Toast | $116.51 | $3.03 | $113.48 | 2026-04-06 12:08:06 |
| TXN-01018530 | Square | $144.18 | $4.18 | $140.00 | 2026-04-06 12:05:35 |
| TXN-01012299 | DoorDash | $75.45 | $22.64 | $52.81 | 2026-04-06 12:00:58 |
| TXN-01018297 | Square | $71.42 | $2.07 | $69.35 | 2026-04-06 12:00:44 |
| TXN-01016167 | Toast | $117.83 | $3.06 | $114.77 | 2026-04-06 11:56:20 |
| TXN-01012350 | UberEats | $72.75 | $21.82 | $50.93 | 2026-04-06 11:55:46 |
| TXN-01012408 | UberEats | $94.99 | $28.50 | $66.49 | 2026-04-06 11:55:18 |
| TXN-01013642 | UberEats | $85.15 | $25.55 | $59.60 | 2026-04-06 11:53:43 |