Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016536 | Toast | $103.22 | $2.68 | $100.54 | 2026-04-02 18:45:45 |
| TXN-01016698 | Toast | $55.45 | $1.44 | $54.01 | 2026-04-02 18:26:23 |
| TXN-01015963 | Toast | $51.43 | $1.34 | $50.09 | 2026-04-02 18:18:21 |
| TXN-01016239 | Toast | $130.62 | $3.40 | $127.22 | 2026-04-02 17:51:33 |
| TXN-01016050 | Toast | $48.76 | $1.27 | $47.49 | 2026-04-02 17:45:54 |
| TXN-01016228 | Toast | $88.58 | $2.30 | $86.28 | 2026-04-02 17:24:13 |
| TXN-01015985 | Toast | $80.69 | $2.10 | $78.59 | 2026-04-02 17:21:05 |
| TXN-01015959 | Toast | $84.92 | $2.21 | $82.71 | 2026-04-02 17:16:09 |
| TXN-01017582 | Toast | $102.94 | $2.68 | $100.26 | 2026-04-02 17:13:31 |
| TXN-01015801 | Toast | $105.78 | $2.75 | $103.03 | 2026-04-02 17:05:37 |
| TXN-01016160 | Toast | $53.95 | $1.40 | $52.55 | 2026-04-02 16:32:07 |
| TXN-01017556 | Toast | $44.86 | $1.17 | $43.69 | 2026-04-02 16:26:42 |
| TXN-01016784 | Toast | $140.44 | $3.65 | $136.79 | 2026-04-02 15:54:27 |
| TXN-01016258 | Toast | $79.03 | $2.05 | $76.98 | 2026-04-02 15:42:55 |
| TXN-01016063 | Toast | $121.60 | $3.16 | $118.44 | 2026-04-02 15:13:04 |
| TXN-01017058 | Toast | $108.45 | $2.82 | $105.63 | 2026-04-02 14:45:33 |
| TXN-01016474 | Toast | $107.70 | $2.80 | $104.90 | 2026-04-02 14:44:43 |
| TXN-01016846 | Toast | $43.40 | $1.13 | $42.27 | 2026-04-02 14:41:47 |
| TXN-01017337 | Toast | $39.05 | $1.02 | $38.03 | 2026-04-02 14:10:31 |
| TXN-01017253 | Toast | $136.91 | $3.56 | $133.35 | 2026-04-02 13:55:09 |
| TXN-01017424 | Toast | $74.60 | $1.94 | $72.66 | 2026-04-02 13:48:45 |
| TXN-01016189 | Toast | $111.17 | $2.89 | $108.28 | 2026-04-02 13:30:41 |
| TXN-01017651 | Toast | $41.61 | $1.08 | $40.53 | 2026-04-02 13:05:55 |
| TXN-01016047 | Toast | $96.30 | $2.50 | $93.80 | 2026-04-02 13:03:26 |
| TXN-01016073 | Toast | $58.51 | $1.52 | $56.99 | 2026-04-02 12:36:18 |