Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018726 | Square | $115.44 | $3.35 | $112.09 | 2026-04-06 11:52:58 |
| TXN-01017398 | Toast | $56.73 | $1.47 | $55.26 | 2026-04-06 11:51:52 |
| TXN-01017202 | Toast | $99.45 | $2.59 | $96.86 | 2026-04-06 11:46:58 |
| TXN-01014155 | UberEats | $55.79 | $16.74 | $39.05 | 2026-04-06 11:44:49 |
| TXN-01019922 | Clover | $70.73 | $1.70 | $69.03 | 2026-04-06 11:43:02 |
| TXN-01010360 | DoorDash | $84.41 | $25.32 | $59.09 | 2026-04-06 11:40:23 |
| TXN-01011983 | DoorDash | $76.07 | $22.82 | $53.25 | 2026-04-06 11:39:44 |
| TXN-01017182 | Toast | $90.95 | $2.36 | $88.59 | 2026-04-06 11:34:15 |
| TXN-01018688 | Square | $127.42 | $3.70 | $123.72 | 2026-04-06 11:29:00 |
| TXN-01009749 | DoorDash | $70.06 | $21.02 | $49.04 | 2026-04-06 11:28:20 |
| TXN-01011648 | DoorDash | $116.68 | $35.00 | $81.68 | 2026-04-06 11:27:05 |
| TXN-01013744 | UberEats | $98.80 | $29.64 | $69.16 | 2026-04-06 11:26:54 |
| TXN-01016270 | Toast | $97.09 | $2.52 | $94.57 | 2026-04-06 11:26:46 |
| TXN-01016301 | Toast | $94.21 | $2.45 | $91.76 | 2026-04-06 11:26:21 |
| TXN-01011898 | DoorDash | $101.59 | $30.48 | $71.11 | 2026-04-06 11:24:11 |
| TXN-01013453 | UberEats | $150.98 | $45.29 | $105.69 | 2026-04-06 11:18:56 |
| TXN-01019403 | Clover | $125.54 | $3.01 | $122.53 | 2026-04-06 11:17:43 |
| TXN-01011637 | DoorDash | $157.36 | $47.21 | $110.15 | 2026-04-06 11:16:25 |
| TXN-01019516 | Clover | $47.93 | $1.15 | $46.78 | 2026-04-06 11:10:24 |
| TXN-01013010 | UberEats | $55.31 | $16.59 | $38.72 | 2026-04-06 11:08:08 |
| TXN-01011633 | DoorDash | $147.45 | $44.23 | $103.22 | 2026-04-06 11:06:34 |
| TXN-01019186 | Clover | $125.08 | $3.00 | $122.08 | 2026-04-06 11:06:20 |
| TXN-01009780 | DoorDash | $129.27 | $38.78 | $90.49 | 2026-04-06 11:05:24 |
| TXN-01013680 | UberEats | $63.05 | $18.91 | $44.14 | 2026-04-06 11:04:11 |
| TXN-01012378 | UberEats | $97.76 | $29.33 | $68.43 | 2026-04-06 11:03:53 |