Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009932 | DoorDash | $125.92 | $37.78 | $88.14 | 2026-04-04 10:47:19 |
| TXN-01012170 | DoorDash | $147.02 | $44.11 | $102.91 | 2026-04-04 10:42:59 |
| TXN-01010481 | DoorDash | $105.34 | $31.60 | $73.74 | 2026-04-04 10:33:40 |
| TXN-01011263 | DoorDash | $107.55 | $32.27 | $75.28 | 2026-04-04 10:20:39 |
| TXN-01010777 | DoorDash | $119.01 | $35.70 | $83.31 | 2026-04-04 10:17:15 |
| TXN-01009650 | DoorDash | $155.77 | $46.73 | $109.04 | 2026-04-04 10:06:06 |
| TXN-01010074 | DoorDash | $52.90 | $15.87 | $37.03 | 2026-04-04 10:00:35 |
| TXN-01012084 | DoorDash | $53.24 | $15.97 | $37.27 | 2026-04-03 22:09:37 |
| TXN-01010517 | DoorDash | $85.42 | $25.63 | $59.79 | 2026-04-03 21:53:15 |
| TXN-01011761 | DoorDash | $58.38 | $17.51 | $40.87 | 2026-04-03 21:48:34 |
| TXN-01011800 | DoorDash | $79.40 | $23.82 | $55.58 | 2026-04-03 21:42:35 |
| TXN-01010850 | DoorDash | $138.58 | $41.57 | $97.01 | 2026-04-03 21:41:55 |
| TXN-01010275 | DoorDash | $134.18 | $40.25 | $93.93 | 2026-04-03 21:30:55 |
| TXN-01010784 | DoorDash | $90.77 | $27.23 | $63.54 | 2026-04-03 21:30:25 |
| TXN-01010196 | DoorDash | $129.40 | $38.82 | $90.58 | 2026-04-03 21:22:48 |
| TXN-01011814 | DoorDash | $122.04 | $36.61 | $85.43 | 2026-04-03 21:19:04 |
| TXN-01011657 | DoorDash | $49.11 | $14.73 | $34.38 | 2026-04-03 21:18:04 |
| TXN-01010788 | DoorDash | $149.40 | $44.82 | $104.58 | 2026-04-03 20:24:09 |
| TXN-01011642 | DoorDash | $135.69 | $40.71 | $94.98 | 2026-04-03 20:17:00 |
| TXN-01010340 | DoorDash | $53.25 | $15.97 | $37.28 | 2026-04-03 20:16:28 |
| TXN-01010473 | DoorDash | $98.12 | $29.44 | $68.68 | 2026-04-03 20:16:05 |
| TXN-01009710 | DoorDash | $64.09 | $19.23 | $44.86 | 2026-04-03 20:08:20 |
| TXN-01010161 | DoorDash | $144.57 | $43.37 | $101.20 | 2026-04-03 20:06:05 |
| TXN-01011158 | DoorDash | $117.87 | $35.36 | $82.51 | 2026-04-03 20:04:57 |
| TXN-01012086 | DoorDash | $87.86 | $26.36 | $61.50 | 2026-04-03 20:03:56 |