Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016315 | Toast | $72.14 | $1.88 | $70.26 | 2026-04-02 12:29:42 |
| TXN-01016778 | Toast | $131.85 | $3.43 | $128.42 | 2026-04-02 12:24:31 |
| TXN-01016721 | Toast | $65.67 | $1.71 | $63.96 | 2026-04-02 12:17:06 |
| TXN-01016606 | Toast | $103.96 | $2.70 | $101.26 | 2026-04-02 12:01:06 |
| TXN-01015926 | Toast | $94.83 | $2.47 | $92.36 | 2026-04-02 11:56:38 |
| TXN-01017444 | Toast | $40.46 | $1.05 | $39.41 | 2026-04-02 11:43:56 |
| TXN-01016638 | Toast | $116.32 | $3.02 | $113.30 | 2026-04-02 11:43:01 |
| TXN-01017671 | Toast | $132.09 | $3.43 | $128.66 | 2026-04-02 11:41:02 |
| TXN-01017514 | Toast | $41.30 | $1.07 | $40.23 | 2026-04-02 11:18:39 |
| TXN-01016355 | Toast | $85.15 | $2.21 | $82.94 | 2026-04-02 11:08:47 |
| TXN-01016028 | Toast | $99.37 | $2.58 | $96.79 | 2026-04-02 11:01:57 |
| TXN-01017348 | Toast | $94.56 | $2.46 | $92.10 | 2026-04-02 10:01:00 |
| TXN-01017522 | Toast | $89.76 | $2.33 | $87.43 | 2026-04-02 08:51:03 |
| TXN-01016522 | Toast | $54.04 | $1.41 | $52.63 | 2026-04-02 07:50:43 |
| TXN-01016091 | Toast | $136.11 | $3.54 | $132.57 | 2026-04-01 22:46:17 |
| TXN-01016801 | Toast | $142.90 | $3.72 | $139.18 | 2026-04-01 22:18:47 |
| TXN-01016884 | Toast | $77.06 | $2.00 | $75.06 | 2026-04-01 22:14:58 |
| TXN-01016936 | Toast | $67.53 | $1.76 | $65.77 | 2026-04-01 21:48:19 |
| TXN-01016808 | Toast | $121.53 | $3.16 | $118.37 | 2026-04-01 21:28:41 |
| TXN-01016212 | Toast | $141.51 | $3.68 | $137.83 | 2026-04-01 21:10:54 |
| TXN-01017195 | Toast | $78.53 | $2.04 | $76.49 | 2026-04-01 20:43:43 |
| TXN-01016126 | Toast | $96.32 | $2.50 | $93.82 | 2026-04-01 20:22:02 |
| TXN-01016571 | Toast | $38.19 | $0.99 | $37.20 | 2026-04-01 20:17:06 |
| TXN-01015987 | Toast | $110.59 | $2.88 | $107.71 | 2026-04-01 19:54:34 |
| TXN-01017552 | Toast | $47.64 | $1.24 | $46.40 | 2026-04-01 19:45:25 |