Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010846 | DoorDash | $100.23 | $30.07 | $70.16 | 2026-04-06 11:03:39 |
| TXN-01009516 | DoorDash | $119.60 | $35.88 | $83.72 | 2026-04-06 11:01:56 |
| TXN-01012121 | DoorDash | $67.08 | $20.12 | $46.96 | 2026-04-06 11:00:33 |
| TXN-01012698 | UberEats | $106.70 | $32.01 | $74.69 | 2026-04-06 10:59:55 |
| TXN-01010851 | DoorDash | $108.41 | $32.52 | $75.89 | 2026-04-06 10:53:34 |
| TXN-01013566 | UberEats | $49.08 | $14.72 | $34.36 | 2026-04-06 10:51:13 |
| TXN-01018841 | Square | $135.96 | $3.94 | $132.02 | 2026-04-06 10:47:28 |
| TXN-01013605 | UberEats | $88.31 | $26.49 | $61.82 | 2026-04-06 10:45:42 |
| TXN-01019661 | Clover | $144.24 | $3.46 | $140.78 | 2026-04-06 10:40:52 |
| TXN-01015537 | GrubHub | $86.02 | $25.81 | $60.21 | 2026-04-06 10:37:01 |
| TXN-01015032 | GrubHub | $75.67 | $22.70 | $52.97 | 2026-04-06 10:36:07 |
| TXN-01011335 | DoorDash | $83.82 | $25.15 | $58.67 | 2026-04-06 10:23:17 |
| TXN-01009608 | DoorDash | $101.85 | $30.55 | $71.30 | 2026-04-06 10:22:43 |
| TXN-01017739 | Square | $58.53 | $1.70 | $56.83 | 2026-04-06 10:21:53 |
| TXN-01019767 | Clover | $108.48 | $2.60 | $105.88 | 2026-04-06 10:18:21 |
| TXN-01015152 | GrubHub | $63.97 | $19.19 | $44.78 | 2026-04-06 10:13:30 |
| TXN-01014220 | UberEats | $62.35 | $18.70 | $43.65 | 2026-04-06 10:12:24 |
| TXN-01017778 | Square | $116.81 | $3.39 | $113.42 | 2026-04-06 10:11:06 |
| TXN-01019512 | Clover | $70.46 | $1.69 | $68.77 | 2026-04-06 10:10:51 |
| TXN-01020008 | Clover | $143.12 | $3.43 | $139.69 | 2026-04-06 10:08:54 |
| TXN-01017641 | Toast | $100.78 | $2.62 | $98.16 | 2026-04-06 10:05:46 |
| TXN-01010240 | DoorDash | $152.29 | $45.69 | $106.60 | 2026-04-06 09:48:26 |
| TXN-01011691 | DoorDash | $106.70 | $32.01 | $74.69 | 2026-04-06 09:47:58 |
| TXN-01014420 | UberEats | $65.23 | $19.57 | $45.66 | 2026-04-06 09:37:21 |
| TXN-01017821 | Square | $117.13 | $3.40 | $113.73 | 2026-04-06 09:34:14 |