Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019574 | Clover | $96.60 | $2.32 | $94.28 | 2026-03-26 18:47:34 |
| TXN-01019849 | Clover | $137.64 | $3.30 | $134.34 | 2026-03-26 18:45:28 |
| TXN-01019985 | Clover | $116.37 | $2.79 | $113.58 | 2026-03-26 18:27:24 |
| TXN-01019204 | Clover | $123.19 | $2.96 | $120.23 | 2026-03-26 18:14:15 |
| TXN-01019669 | Clover | $99.59 | $2.39 | $97.20 | 2026-03-26 18:12:09 |
| TXN-01019468 | Clover | $104.17 | $2.50 | $101.67 | 2026-03-26 18:03:39 |
| TXN-01019517 | Clover | $64.25 | $1.54 | $62.71 | 2026-03-26 18:00:42 |
| TXN-01019515 | Clover | $96.06 | $2.31 | $93.75 | 2026-03-26 17:00:39 |
| TXN-01019393 | Clover | $52.85 | $1.27 | $51.58 | 2026-03-26 15:25:44 |
| TXN-01019707 | Clover | $76.62 | $1.84 | $74.78 | 2026-03-26 15:04:17 |
| TXN-01019363 | Clover | $143.64 | $3.45 | $140.19 | 2026-03-26 14:04:26 |
| TXN-01019795 | Clover | $142.70 | $3.42 | $139.28 | 2026-03-26 13:58:31 |
| TXN-01019919 | Clover | $54.57 | $1.31 | $53.26 | 2026-03-26 13:52:27 |
| TXN-01019961 | Clover | $100.42 | $2.41 | $98.01 | 2026-03-26 13:06:30 |
| TXN-01019335 | Clover | $123.11 | $2.95 | $120.16 | 2026-03-26 12:55:05 |
| TXN-01019348 | Clover | $122.97 | $2.95 | $120.02 | 2026-03-26 12:54:43 |
| TXN-01019790 | Clover | $82.68 | $1.98 | $80.70 | 2026-03-26 12:18:16 |
| TXN-01019206 | Clover | $143.67 | $3.45 | $140.22 | 2026-03-26 11:50:20 |
| TXN-01019232 | Clover | $117.74 | $2.83 | $114.91 | 2026-03-26 10:20:57 |
| TXN-01019746 | Clover | $102.91 | $2.47 | $100.44 | 2026-03-26 09:19:10 |
| TXN-01019396 | Clover | $86.31 | $2.07 | $84.24 | 2026-03-26 08:42:18 |
| TXN-01019194 | Clover | $130.79 | $3.14 | $127.65 | 2026-03-25 22:58:01 |
| TXN-01019184 | Clover | $73.66 | $1.77 | $71.89 | 2026-03-25 22:18:18 |
| TXN-01020003 | Clover | $68.33 | $1.64 | $66.69 | 2026-03-25 21:37:32 |
| TXN-01019371 | Clover | $42.64 | $1.02 | $41.62 | 2026-03-25 21:27:51 |