Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011977 | DoorDash | $77.43 | $23.23 | $54.20 | 2026-04-03 19:56:46 |
| TXN-01011578 | DoorDash | $146.09 | $43.83 | $102.26 | 2026-04-03 19:45:49 |
| TXN-01009802 | DoorDash | $55.31 | $16.59 | $38.72 | 2026-04-03 19:37:45 |
| TXN-01009974 | DoorDash | $121.52 | $36.46 | $85.06 | 2026-04-03 19:27:24 |
| TXN-01010975 | DoorDash | $125.46 | $37.64 | $87.82 | 2026-04-03 19:10:26 |
| TXN-01012312 | DoorDash | $147.21 | $44.16 | $103.05 | 2026-04-03 18:47:26 |
| TXN-01010613 | DoorDash | $98.90 | $29.67 | $69.23 | 2026-04-03 18:38:01 |
| TXN-01011536 | DoorDash | $72.94 | $21.88 | $51.06 | 2026-04-03 18:35:30 |
| TXN-01011062 | DoorDash | $136.45 | $40.93 | $95.52 | 2026-04-03 18:31:06 |
| TXN-01011966 | DoorDash | $92.69 | $27.81 | $64.88 | 2026-04-03 18:26:04 |
| TXN-01010857 | DoorDash | $137.72 | $41.32 | $96.40 | 2026-04-03 18:26:00 |
| TXN-01011916 | DoorDash | $130.68 | $39.20 | $91.48 | 2026-04-03 18:15:21 |
| TXN-01012016 | DoorDash | $61.00 | $18.30 | $42.70 | 2026-04-03 18:12:50 |
| TXN-01010752 | DoorDash | $80.00 | $24.00 | $56.00 | 2026-04-03 18:06:47 |
| TXN-01010060 | DoorDash | $140.40 | $42.12 | $98.28 | 2026-04-03 18:02:10 |
| TXN-01009475 | DoorDash | $129.95 | $38.98 | $90.97 | 2026-04-03 17:58:17 |
| TXN-01011809 | DoorDash | $118.70 | $35.61 | $83.09 | 2026-04-03 17:56:27 |
| TXN-01010346 | DoorDash | $120.11 | $36.03 | $84.08 | 2026-04-03 17:56:07 |
| TXN-01011122 | DoorDash | $96.98 | $29.09 | $67.89 | 2026-04-03 17:54:43 |
| TXN-01011305 | DoorDash | $129.87 | $38.96 | $90.91 | 2026-04-03 17:54:31 |
| TXN-01010030 | DoorDash | $115.72 | $34.72 | $81.00 | 2026-04-03 17:53:16 |
| TXN-01010769 | DoorDash | $68.37 | $20.51 | $47.86 | 2026-04-03 17:51:40 |
| TXN-01011677 | DoorDash | $115.36 | $34.61 | $80.75 | 2026-04-03 17:47:52 |
| TXN-01011676 | DoorDash | $156.35 | $46.90 | $109.45 | 2026-04-03 17:39:45 |
| TXN-01010243 | DoorDash | $151.71 | $45.51 | $106.20 | 2026-04-03 17:34:01 |