Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019033 | Square | $128.36 | $3.72 | $124.64 | 2026-03-31 11:29:12 |
| TXN-01018269 | Square | $40.42 | $1.17 | $39.25 | 2026-03-31 11:29:10 |
| TXN-01018342 | Square | $60.60 | $1.76 | $58.84 | 2026-03-31 11:25:01 |
| TXN-01018654 | Square | $69.91 | $2.03 | $67.88 | 2026-03-31 11:13:34 |
| TXN-01018234 | Square | $55.98 | $1.62 | $54.36 | 2026-03-31 10:34:12 |
| TXN-01018780 | Square | $137.65 | $3.99 | $133.66 | 2026-03-31 09:46:50 |
| TXN-01018307 | Square | $81.69 | $2.37 | $79.32 | 2026-03-31 09:40:51 |
| TXN-01018192 | Square | $74.34 | $2.16 | $72.18 | 2026-03-31 09:40:29 |
| TXN-01018069 | Square | $63.36 | $1.84 | $61.52 | 2026-03-31 09:01:33 |
| TXN-01017687 | Square | $144.38 | $4.19 | $140.19 | 2026-03-31 07:21:07 |
| TXN-01017697 | Square | $129.69 | $3.76 | $125.93 | 2026-03-31 07:18:05 |
| TXN-01018252 | Square | $70.57 | $2.05 | $68.52 | 2026-03-31 07:09:51 |
| TXN-01019111 | Square | $107.41 | $3.11 | $104.30 | 2026-03-30 22:05:07 |
| TXN-01018486 | Square | $94.88 | $2.75 | $92.13 | 2026-03-30 21:32:03 |
| TXN-01018600 | Square | $83.14 | $2.41 | $80.73 | 2026-03-30 21:00:38 |
| TXN-01018897 | Square | $40.26 | $1.17 | $39.09 | 2026-03-30 20:47:04 |
| TXN-01018044 | Square | $41.14 | $1.19 | $39.95 | 2026-03-30 20:30:06 |
| TXN-01017841 | Square | $42.25 | $1.23 | $41.02 | 2026-03-30 20:08:32 |
| TXN-01018427 | Square | $43.44 | $1.26 | $42.18 | 2026-03-30 19:59:53 |
| TXN-01019121 | Square | $106.84 | $3.10 | $103.74 | 2026-03-30 19:59:14 |
| TXN-01018677 | Square | $77.37 | $2.24 | $75.13 | 2026-03-30 19:46:58 |
| TXN-01017924 | Square | $142.52 | $4.13 | $138.39 | 2026-03-30 19:34:15 |
| TXN-01017758 | Square | $51.59 | $1.50 | $50.09 | 2026-03-30 19:19:37 |
| TXN-01018152 | Square | $111.59 | $3.24 | $108.35 | 2026-03-30 19:10:24 |
| TXN-01018853 | Square | $92.53 | $2.68 | $89.85 | 2026-03-30 18:46:18 |