Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016543 | Toast | $126.22 | $3.28 | $122.94 | 2026-04-01 19:23:36 |
| TXN-01017012 | Toast | $91.89 | $2.39 | $89.50 | 2026-04-01 19:21:03 |
| TXN-01017584 | Toast | $54.78 | $1.42 | $53.36 | 2026-04-01 19:19:10 |
| TXN-01016324 | Toast | $78.42 | $2.04 | $76.38 | 2026-04-01 19:02:20 |
| TXN-01015772 | Toast | $138.84 | $3.61 | $135.23 | 2026-04-01 18:54:48 |
| TXN-01016823 | Toast | $74.39 | $1.93 | $72.46 | 2026-04-01 18:40:31 |
| TXN-01015994 | Toast | $103.59 | $2.69 | $100.90 | 2026-04-01 18:37:39 |
| TXN-01016814 | Toast | $59.66 | $1.55 | $58.11 | 2026-04-01 18:22:33 |
| TXN-01017120 | Toast | $139.99 | $3.64 | $136.35 | 2026-04-01 18:19:52 |
| TXN-01016198 | Toast | $140.49 | $3.65 | $136.84 | 2026-04-01 18:14:25 |
| TXN-01017450 | Toast | $132.56 | $3.45 | $129.11 | 2026-04-01 18:11:41 |
| TXN-01016988 | Toast | $84.61 | $2.20 | $82.41 | 2026-04-01 17:41:47 |
| TXN-01016731 | Toast | $56.11 | $1.46 | $54.65 | 2026-04-01 17:32:29 |
| TXN-01016153 | Toast | $136.71 | $3.55 | $133.16 | 2026-04-01 17:25:47 |
| TXN-01016325 | Toast | $109.27 | $2.84 | $106.43 | 2026-04-01 17:23:57 |
| TXN-01017068 | Toast | $93.73 | $2.44 | $91.29 | 2026-04-01 17:12:29 |
| TXN-01017114 | Toast | $95.67 | $2.49 | $93.18 | 2026-04-01 16:10:03 |
| TXN-01016640 | Toast | $47.29 | $1.23 | $46.06 | 2026-04-01 16:04:53 |
| TXN-01015847 | Toast | $58.56 | $1.52 | $57.04 | 2026-04-01 15:44:31 |
| TXN-01015915 | Toast | $77.64 | $2.02 | $75.62 | 2026-04-01 15:30:18 |
| TXN-01016987 | Toast | $59.53 | $1.55 | $57.98 | 2026-04-01 15:00:11 |
| TXN-01017515 | Toast | $44.84 | $1.17 | $43.67 | 2026-04-01 14:55:38 |
| TXN-01017099 | Toast | $59.09 | $1.54 | $57.55 | 2026-04-01 14:46:07 |
| TXN-01016276 | Toast | $66.72 | $1.73 | $64.99 | 2026-04-01 14:40:54 |
| TXN-01016623 | Toast | $70.22 | $1.83 | $68.39 | 2026-04-01 14:06:53 |