Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013130 | UberEats | $111.38 | $33.41 | $77.97 | 2026-04-06 09:22:50 |
| TXN-01015240 | GrubHub | $86.16 | $25.85 | $60.31 | 2026-04-06 09:15:46 |
| TXN-01015841 | Toast | $64.55 | $1.68 | $62.87 | 2026-04-06 09:15:35 |
| TXN-01014653 | UberEats | $149.15 | $44.74 | $104.41 | 2026-04-06 09:14:34 |
| TXN-01018326 | Square | $107.56 | $3.12 | $104.44 | 2026-04-06 09:12:25 |
| TXN-01019698 | Clover | $81.07 | $1.95 | $79.12 | 2026-04-06 09:10:33 |
| TXN-01013233 | UberEats | $59.36 | $17.81 | $41.55 | 2026-04-06 09:05:42 |
| TXN-01015878 | Toast | $136.84 | $3.56 | $133.28 | 2026-04-06 08:59:26 |
| TXN-01010848 | DoorDash | $136.93 | $41.08 | $95.85 | 2026-04-06 08:39:17 |
| TXN-01019945 | Clover | $131.54 | $3.16 | $128.38 | 2026-04-06 08:33:37 |
| TXN-01018321 | Square | $110.75 | $3.21 | $107.54 | 2026-04-06 08:26:25 |
| TXN-01019547 | Clover | $80.33 | $1.93 | $78.40 | 2026-04-06 08:09:12 |
| TXN-01014186 | UberEats | $68.72 | $20.62 | $48.10 | 2026-04-06 08:01:42 |
| TXN-01018837 | Square | $45.50 | $1.32 | $44.18 | 2026-04-06 07:48:23 |
| TXN-01010474 | DoorDash | $110.10 | $33.03 | $77.07 | 2026-04-06 07:26:25 |
| TXN-01015111 | GrubHub | $123.42 | $37.03 | $86.39 | 2026-04-06 07:10:14 |
| TXN-01010734 | DoorDash | $121.97 | $36.59 | $85.38 | 2026-04-05 23:56:10 |
| TXN-01014267 | UberEats | $102.32 | $30.70 | $71.62 | 2026-04-05 23:50:37 |
| TXN-01012877 | UberEats | $99.85 | $29.95 | $69.90 | 2026-04-05 23:47:49 |
| TXN-01016147 | Toast | $53.08 | $1.38 | $51.70 | 2026-04-05 23:21:49 |
| TXN-01011442 | DoorDash | $61.12 | $18.34 | $42.78 | 2026-04-05 23:16:18 |
| TXN-01009674 | DoorDash | $59.64 | $17.89 | $41.75 | 2026-04-05 23:08:45 |
| TXN-01019316 | Clover | $39.18 | $0.94 | $38.24 | 2026-04-05 22:48:44 |
| TXN-01018752 | Square | $126.99 | $3.68 | $123.31 | 2026-04-05 22:28:03 |
| TXN-01012900 | UberEats | $130.00 | $39.00 | $91.00 | 2026-04-05 22:21:12 |